UrtheCast Partners With Pepsi® To Provide Innovative Earth Video Solutions For The New Pepsi Challenge™

VANCOUVER, March 11, 2015 /CNW/ - UrtheCast Corp. (TSX:UR) ("UrtheCast" or the "Company") today announces that it has signed its first brand partnership, teaming with PepsiCo Inc. ("Pepsi") to provide the world's first full-color, Ultra High-Definition video footage of Earth captured from space for the brand's 2015 global program, the Pepsi Challenge. Harnessing UrtheCast's Ultra HD video technology camera suite onboard the International Space Station (ISS), Pepsi will challenge live production conventions with the first-ever, epic film adventure shot from space.

"Enabling world change is especially important to us; in fact, it's the core of the UrtheCast vision," explained UrtheCast Chief Executive Officer, Scott Larson. "We're truly excited to see the ways in which the new Pepsi Challenge will allow us to harness UrtheCast's technology. This is proving to be a highly-innovative collaboration and we can't wait to reveal what's coming around the corner."

For more information on the Pepsi Challenge, please visit www.PepsiChallenge.com.

For more information on UrtheCast visit our website at www.urthecast.com.

About UrtheCast Corp.

UrtheCast Corp. is a Vancouver-based technology company that is developing the world's first Ultra HD video feed of Earth, streamed from space in full color. Working with renowned aerospace partners from across the globe, UrtheCast has built, launched, installed, and will soon operate two cameras on the ISS. Video and still image data captured by the cameras will be downlinked to ground stations across the planet and displayed on the UrtheCast web platform, or distributed directly to partners and customers. UrtheCast's cameras will provide Ultra HD video and still imagery of Earth that will allow for monitoring of the environment, humanitarian relief, social events, agricultural land, etc. Common shares of UrtheCast trade on the Toronto Stock Exchange as ticker 'UR'.

Forward-looking Information

This release contains certain information which, as presented, constitutes "forward-looking information" within the meaning of applicable Canadian securities laws. Forward-looking information involves statements that an action or event "will" be taken or occur (or similar language) and includes statements about the ability to improve communications throughput and data acquisition latency of UrtheCast's Earth Observation products and services, the plans to operate sensor and camera components on the ISS, expected commissioning timeframes, proposed image and video product offerings and expected partners and customers to distribute such products. Forward-looking statements are subject to various known and unknown risks, many of which are beyond the ability of UrtheCast to control or predict, and which may cause UrtheCast's actual results to be materially different from those expressed or implied thereby, including, but not limited to, inability to access capital to finance planned projects, delays caused by third party manufacturers or partners, damage which may occur to the sensors or cameras during installation, unexpected changes in Russian, Canadian or United States government policies as well as those factors discussed in the Company's annual information form dated March 26, 2014, (the "AIF") and the Company's short form base shelf prospectus dated April 7, 2014 (the "Prospectus") which are available under UrtheCast's SEDAR profile at www.sedar.com. Forward-looking information is developed based on assumptions about such risks, uncertainties and other factors set out herein, in the AIF and Prospectus, and as otherwise disclosed from time to time on UrtheCast's SEDAR profile. UrtheCast undertakes no obligation to update forward-looking statements except as may be required by applicable Canadian securities laws. Readers are cautioned against attributing undue certainty to forward-looking statements.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

SOURCE UrtheCast Corp.

For further information: Scott Larson, CEO and Co-founder, (778) 331-7823 Direct; Nicole.Tronolone@pepsico.com

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