Up Your Game: TRIVIA FOR GOOD Challenges People to "Play For a Purpose"

Innovative Business offers players the chance to win $100,000 while supporting international and local charities

TORONTO, April 7, 2016 /CNW/ - Trivia For Good™, the disruptive new free-to-play mobile App that offers unprecedented financial reward for players, today formally launched its marketing and awareness campaigns. The initial five $100,000 first prize contests will start on May 9th. 

"Trivia For Good is a unique and immersive experience for users that will also address issues related to the effectiveness of traditional digital mobile advertising," said Steven Glaser, CEO of Trivia For Good. "Through its unique gaming format, the mobile App attracts a receptive audience of consumers who will review content to compete for unprecedented cash prizes. For corporate sponsors, Trivia For Good makes smart marketing sense as deep consumer interaction with content allows for immersion into their brand in a subtle and fun way," he said. "What better opportunity for players to enjoy the challenge of a financially rewarding game while also giving back to worthwhile causes?" Glaser continued. "The concept of 'playing for a purpose' will further motivate those who are already fans of mobile gaming by providing a charitable impetus to make the time spent playing truly count and for someone other than just themselves."

The launch of the first contest will be the catalyst for participants to be engaged and to win significant cash prizes, while unleashing a social phenomenon of kindness. The App is currently available in the Google Play store for Android or by registering at TriviaforGood.com (an iOS version is slated for release in mid-June 2016).

In keeping with Trivia For Good's commitment to give back and support charities that underscore the "play for a purpose" philosophy, Trivia For Good is proud to have partnerships with organizations such as Right To Play and the Els for Autism Foundation. These charities are known for their unwavering dedication to providing children with the opportunity to realize their potential through physical activity, sports and gamesmanship.

Right To Play is a global organization that uses the transformative power of play to educate and empower children facing adversity. Working in more than 20 countries worldwide—including 88 First Nation communities in Canada—Right To Play reaches more than one million children through weekly sport and play activities that enhance quality education, improve health and foster peaceful communities.

"Right To Play's key mandate is to help children and youth gain the knowledge and skills they need to overcome the challenges of their daily lives and flourish as the leaders of a better tomorrow," said Kevin Frey, CEO of Right To Play. "The funds generated through this innovative partnership with Trivia For Good will help us reach more children internationally and support them in realizing their full potential. It is with the support of partners such as Trivia For Good that we can create safe spaces and provide access to life-changing programs that help children understand their experiences, achieve their goals and follow their dreams."Trivia For Good will also be supporting the Els for Autism Foundation. "This is the golf star's way of giving back and providing children on the autism spectrum with the forum to develop life skills, encourage social interaction and promote healthy living," said Alan Rae, Director and Treasurer, Els for Autism Canada. "Our program, "Ernie Els #GameONAutism™ Golf" has been incredibly successful in supporting people with autism to access and enjoy the game of golf. The excitement and engagement that has resulted from the children's and young adults' participation in the sport is considerable, and we are so happy to be partnered with Trivia For Good, as our mutual goal is to encourage the philosophy of 'playing with a purpose.'"

Trivia For Good is committed to helping others to "play for a purpose" with a number of leading corporate sponsors coming on board in the weeks to come. "We're absolutely delighted by the response that we've received from leading corporations and are excited about the prospect of signing on new brands who will help us to support charities that help others," said Glaser. "Playing games and giving back are no longer mutually exclusive – now interested players have the opportunity to do both."

About Trivia For Good™
Trivia For Good™ is a free-to-play, global, bi-weekly trivia contest that offers players the chance to win a $100,000 (CDN) cash prize – of which 20% is subsequently donated to registered global charities. The philosophy of the contest and App is to provide players with the opportunity to "Play for a Purpose."

About Right To Play
Right To Play is a global organization that uses the transformative power of play to educate and empower children facing adversity. Through weekly sport and play activities, Right To Play helps over one million children learn to create better futures and drive social change. Operating in more than 20 countries, Right To Play was founded in 2000 by social entrepreneur and four-time Olympic gold medalist Johann Olav Koss. It is headquartered in Toronto, Canada, with national fundraising offices in Canada, Germany, the Netherlands, Norway, Switzerland, the United Kingdom, and the United States. Regional offices are in Africa, Asia and the Middle East. Right To Play programs are facilitated by more than 600 international staff and 14,400 local volunteer Coaches.
Programming in Canada includes the enhancement of education in priority schools and the Promoting Life-skills in Aboriginal Youth (PLAY) program, which is partnered with more than 88 First Nation communities and urban Aboriginal organizations across Ontario, Manitoba, Alberta and British Columbia.
To learn more visit www.righttoplay.ca, follow @RightToPlayCAN on Twitter and 'Like' us on Facebook.

About Els for Autism Foundation
Was established in the US in 2009 by PGA TOUR golfer Ernie Els and his wife Liezl (residents of Jupiter, FL) shortly after their son Ben (now 13) was diagnosed with autism. Els for Autism has foundations in the U.S., Canada, South Africa and the U.K. The Foundation's overarching mission is to help people on the autism spectrum fulfill their potential to lead positive, productive and rewarding lives. In the U.S., to help fulfill its mission, Els for Autism is currently building a state-of-the-art Center of Excellence in Jupiter, FL, with a local, national and global reach and is in the middle of a capital campaign to finance the development. In addition, the Foundation recently introduced Ernie Els #GameON Autism™ Golf, an initiative focused on using golf as a life skills development tool. For more details, go to www.elsforautism.org and www.ElsForAutism.com

Forward looking statements:
The information and statements in this news release contain certain forward-looking information relating to the launch of the Trivia For Good App, including related products, contests, prizes, and third party involvement. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Trivia For Good's forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Trivia For Good undertakes no obligation to publicly update or revise any forward-looking information.


Image with caption: "Trivia For Good Launch - "Play For a Purpose." Left to right: Alan Rae, Director, Els For Autism Canada; Ron Hulse, COO, Trivia For Good; Lori Smith, National Director, RIght to Play; Steven Glaser, CEO, Trivia For Good (CNW Group/TRIVIA FOR GOOD INC)". Image available at: http://photos.newswire.ca/images/download/20160407_C7026_PHOTO_EN_660320.jpg

For further information: Media Contacts: Samantha Kemp-Jackson, Samantha@triviaforgood.com, (647)999-1694; Kyla Pearson, Right To Play Canada, kpearson@righttoplay.com, +1 (416) 203-0190 x.333; Pam Minelli, Els For Autism Foundation, pam.minelli@elsforautism.org, +1 (561) 320-9528

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