Survey of Ontario real estate agents finds most buyers less likely or
unwilling to buy smokers' homes
KIRKLAND, QC, April 16, 2013 /CNW/ - It is well-known that smokers lose
money due to the expense of cigarettes - but the cost of smoking may be
higher than they think. A recent survey of Ontario real estate agents
and brokers, sponsored by Pfizer Canada, found that smoking in the home
could lower the value of your property by up to 29 per cent;1 with an average house price of $369,000 in Ontario2 this may mean a loss of up to $107,010.
"Smoking has a profound impact on how appealing a home is to a
prospective buyer," says David Visentin, co-host of the W Network's Love it or List it and top real estate agent in Southern Ontario. "It stains walls and
carpets, and leaves a smell that can be hard to eliminate. Many
prospective buyers are really put off by homes that have been smoked
in, and they can be very challenging to sell."
Impact of Smoking in the Home: Beyond Cosmetic
The impact of smoking in the home is not just cosmetic - it may
significantly affect property values. Almost half (44 per cent) of real
estate agents and brokers surveyed said smoking in the home affects
resale value.1 Of these, one-in-three (32 per cent) said smoking in the home may lower
the value by 10-19 per cent and a further one-in-three (32 per cent)
said it may lower the value by 20-29 per cent.1
Further, smoking may actually deter prospective buyers. An overwhelming
majority of Ontario real estate agents and brokers (88 per cent) agreed
that it is more difficult to sell a home where owners have smoked.1 More than half of respondents (56 per cent) said most buyers are less
likely to buy a home where people have smoked, and 27 per cent went
further and said most buyers are actually unwilling to buy a home where
people have smoked.1
In Canada 15 per cent of homes have at least one regular smoker,3 which could affect the likelihood of these homeowners selling at full
Importance of a Quit Plan
"Nicotine is very addictive; as addictive as heroin or cocaine,4" says Dr. Anil Gupta, cardiologist, Medical Director of CCU and
Clinical Cardiology, Trillium Health Centre in Ontario. "We need to
support smokers as they prepare to overcome potential withdrawal
symptoms. It is important that smokers talk to a healthcare
professional about their treatment options to help them break their
addiction - this includes developing a quit plan and setting a quit
Aside from the health benefits of quitting smoking, if you are in the
market to sell your home, or it's something you may consider doing in
the future, quitting smoking is one way to help you get the best price
for your property, especially in uncertain economic times.
Even for smokers not currently planning to sell their homes, quitting
smoking can have great benefits on their living space, including
fresher and cleaner air, cleaner curtains, upholstery, walls, windows
and mirrors, less need to paint walls and ceilings and avoiding
cigarette burns on carpets or furniture.5
"Any smoker will tell you quitting isn't easy; it took me several tries
and a lot of support before I managed to stop smoking," said Allan
Hobbs, former smoker. "I would sneak into my garage to smoke, because
when you look at how much it can cost your health, your wallet, and
even your property value, it's worth trying to quit again."
About Pfizer in Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the
world's leading biopharmaceutical companies. Every day, Pfizer Canada
employees work to advance wellness, prevention, treatments and cures
that challenge the most feared diseases of our time. We apply science
and our global resources to improve the health and well-being of
Canadians at every stage of life. Our commitment is reflected in
everything Pfizer does, from our disease awareness initiatives to our
community partnerships, to our belief that it takes more than
medication to be truly healthy. To learn more about Pfizer's More than Medication philosophy and programs, visit morethanmedication.ca. To learn more
about Pfizer Canada, visit www.pfizer.ca.
Note to Editor
About The Survey1
Data collection for the study was conducted online between January 31
and February 6, 2013.
Ontario- and Quebec-based real estate agents were surveyed.
With a sample size of 401, responses would yield a margin of error of
±4.9%, 19 times out of 20.
The vast majority (87 per cent) of Ontario real estate agents and
brokers surveyed said that smoking in the home lowers resale value to
Almost half (45 per cent) reported that smoking is a major factor
affecting resale value.
When asked how much smoking lowered the property value on average
Fifteen per cent said it may lower value by up to nine per cent
Thirty-two per cent said it may lower value by 10-19 per cent
Thirty-three per cent said it may lower value by 20-29 per cent
Twenty-one per cent said it may lower value by 30 per cent or more
Most (89 per cent) said it was more difficult to sell homes that have
been smoked in.
The most commonly cited reasons for the home being more difficult to
sell were the smell (46 per cent) and health concerns (26 per cent).
1 Quit to List Survey of real estate agents and brokers 2013. Leger
Marketing. Sponsored by Pfizer Canada Inc.
2 Living in Canada. Average House Prices in Canada. http://www.livingin-canada.com/house-prices-canada.html. Accessed February 2013.
3 Health Canada. Canadian Tobacco Use Monitoring Survey, Summary of
Annual Results for 2006. http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/research-recherche/stat/_ctums-esutc_2006/ann_summary-sommaire-eng.php Accessed February 2013.
4 Health Canada. Nicotine. http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/body-corps/nicotine-eng.php. Accessed February 2013.
5 Health Canada. Make your home and car smoke-free: A guide to protecting
your family from second-hand smoke. http://www.hc-sc.gc.ca/hc-ps/pubs/tobac-tabac/second-guide/index-eng.php. Accessed February 2013.
Image with caption: "How smoking affects your health - infographic (CNW Group/Pfizer Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130416_C5375_PHOTO_EN_25553.jpg
SOURCE: Pfizer Canada Inc.
For further information:
NATIONAL Public Relations