Unwanted holiday gifts? Skittles Holiday Pawn Shop is back and better than ever

Toronto pop-up shop back for second year, ready to make sweet deals you can't resist

TORONTO, Dec. 16, 2016 /CNW/ - Last year's favourite holiday destination, the Skittles Holiday Pawn Shop, is back for a second year and is sweetening the deal with curated, one-of-a-kind gifts from favourite Canadian celebrities.

From December 26 to 30, the Skittles Holiday Pawn Shop will be open for business at 277 Queen Street West in downtown Toronto, ready to give out delicious amounts of rainbow-inspired, holiday game-changing Skittles in exchange for gifts you don't want. The pawning will happen from 10:00 a.m.6:00 p.m. daily. 

Like any good Pawn Shop, there are always a few extra-special items on display and up for grabs.  New this year, items from famous Canadian traders you may know - like Professional Basketball Player, Kyle Lowry; JUNO Award Winning Electro-Pop Artist, Lights; Four-time JUNO Award Winning Rock Band, Arkells; Professional Hockey All-Star, Johnny Gaudreau; and the 6 Dad, Norm Kelly - are under the spotlight. Fans can stop by to check out these highly coveted collectible items covered with Skittles candy curated by their favourite celebrities, and can also be found online.

If it sounds too good to be true, it's not. The Skittles Holiday Pawn Shop is ready to make a little holiday magic happen for the nearly half (47%) of Canadians who said - in a recent survey - they would pawn a bad gift for Skittles if they could—and 75% of Canadians have been disappointed by a bad holiday gift at one point in their lives.

"People absolutely loved visiting the first-ever Skittles Holiday Pawn Shop last December, so as the holidays rolled around this year, we knew it had to happen again – bigger and better than before," says Laura Amantea, marketing director at Wrigley Canada and lifelong Skittles fan. "With so many famous friends of Skittles, Canadians now have the chance to win coveted items from their favourite celebrities – that have been decked out in none other than Skittles."

Skittles pawnbrokers and Dale the Dealmaker will be back on-site at the Pawn Shop ready to make sweet deals based on the estimated Skittles value of your unwanted gifts.

To make matters even sweeter, starting December 26 through 30, five lucky Canadians will have the chance to win their favourite celebrity item. To enter the contest, fans can snap a picture of themselves in the Pawn Shop or a picture of themselves with Skittles, post to Instagram, indicating the celebrity item they want to win using, #SkittlesPawn.

Pawn Contest Details
Contest runs from December 26 to December 30, 2016. Winners will be selected at random and contacted through direct message on Instagram by January 6, 2017. All entries must include #SkittlesPawn, and "I want to win" in the caption followed by the item you want to win.

Visit www.SkittlesPawn.ca for full contest details.

Pawn Online
Starting December 16 through December 30, Canadians can upload a photo of their unwanted gifts at www.SkittlesPawn.ca and receive a certificate with a photo of the item and its estimated Skittles value, along with a coupon for $2 off 151g, 191g and 320g packs of Skittles redeemable nationwide.

Skittles Holiday Pawn Shop Details
The Skittles Holiday Pawn Shop will be open for business from December 26 through December 30 at 277 Queen Street West (just east of John Street) in Toronto, from 10 a.m. to 6 p.m. each day. Unwanted gifts in good condition that have been pawned for Skittles will be donated to the United Way Toronto and York Region.

About Wrigley
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands – including Extra®, Orbit®, Doublemint®, Excel™ and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

For more information, visit www.wrigley.com and www.mars.com.

SOURCE Wrigley

For further information: Nicole Legate, Harbinger, (416) 960-5100 x280 / (647) 828-5128, nlegate@harbingerideas.com; Gage Knox, Harbinger, (416) 960-5100 x264, gknox@harbingerideas.com

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