United Bottles & Packaging takes its new website 'Outside of the Box'

LAVAL, QC, Sept. 19, 2016 /CNW Telbec/ - The newly designed website of United Bottles & Packaging (UBP) makes its official début today. It aims to provide a seamless, more refined and pleasant navigational experience to customers seeking high-quality and unique glass packaging products in the beverage and food industries.

After intensive study of the market, United Bottles & Packaging came to acknowledge the necessity for improved and optimized tools for its website platform. Numbers indicated that over 70% of its customers prefer to make inquiries online. With these growing demands in mind, UBP decided to completely re-organise and re-design its website to serve its customers better. Making it visibly attractive was important to them, but more importantly, was keeping the website lightweight and uncomplicated for the clients to use. It also had to be responsive and adapt to any digital device whilst maintaining its look, its rapidity and its refined navigational qualities. It had to provide simple access to its catalogue with filters that could narrow the search parameters. 

Link to catalogue: http://www.unitedbottles.com/bottles-and-accessories

Creating a simple path whereby customers could make a request online for quotes, samples and subscription to the UBP newsletter was also crucial. The whole browsing experience had to be effortless and engaging all at the same time.

Link to quote / free sample request: http://www.unitedbottles.com/quote-request

Link to newsletter subscription: http://www.unitedbottles.com/newsletter

According to Mr. Normand Tremblay, President of United Bottles & Packaging, he acknowledged "The consensus was clear at United Bottles & Packaging that an optimized and updated web platform was not only essential to enhancing the navigational experience of the customer but also to the growth of the company."

After several consultations with BDC (Business Development Bank of Canada) https://www.bdc.ca/en/pages/home.aspx and Voyou Performance Créative, (specialists in the field of communications and advertising) https://www.voyou.com  on the optimization and re-design of a user-friendly platform, United Bottles & Packaging made the decision to collaborate with them and to completely revamp the website. Guidelines and criteria were submitted by BDC for United Bottles & Packaging and Voyou Performance Créative to follow. The design, SEO optimization process and quality assurance phase was successfully completed by Voyou Performance Créative. Upon approval by the BDC and compliance of specifications required by BDC, the website is now ready for launching.

About United Bottles and Packaging (U.B.P.)

Well-established for over 20 years and based in Quebec, Canada, United Bottles & Packaging (U.B.P.) distinguishes itself for its strong presence in over 19 countries and specializes in the washing of over 50 million recycled bottles annually as well as the distribution of new bottles to over 950 clients in North America. With its constant evolution, the company which includes over 78 employees remains at the cutting edge of the market in order to provide first-rate service to its customers and to offer diversity in its selection of high-quality products at competitive prices.

 

 

SOURCE United Bottles & Packaging

Image with caption: "LOGO: United Bottles & Packaging (CNW Group/United Bottles & Packaging)". Image available at: http://photos.newswire.ca/images/download/20160919_C2085_PHOTO_EN_776741.jpg

For further information: President : Normand Tremblay, President, United Bottles and Packaging (U.B.P.), Tel. : 450 622-1600 normand.tremblay@unitedbottles.com; Media Contact : Natalie Howard, Communications and Digital Marketing, United Bottles and Packaging (U.B.P.), Tel. : 450 622-1600 ext. 225, natalie.howard@unitedbottles.com

RELATED LINKS
http://www.unitedbottles.com/

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