Uniquely-mobile active coming to BASF Canada fungicide portfolio

MISSISSAUGA, ON, July 31, 2012 /CNW/ - The fungicide portfolio at BASF Canada Inc. (BASF) is about to get a lot more interesting with the addition of XEMIUM™. The new active ingredient is a next generation carboxamide and has already received international registrations in France, Germany, the United Kingdom and the United States on multiple crops. In Canada, XEMIUM is registered for a number of row and horticultural crops.

"XEMIUM has the unique ability to move throughout the plant in a more consistent fashion to prevent diseases before they start," says Scott Chapman, Fungicide and Seed Solutions Marketing Manager at BASF Canada. "What's more, rainfall revives XEMIUM to give more continuous protection during those critical periods."

XEMIUM was discovered by researchers at BASF headquarters as the 'next-generation' of fungicides. Initial studies conducted by BASF show that XEMIUM performs better than other carboxamides on the market with better harvestability and higher efficacy for disease management.

XEMIUM binds itself to the leaf surface to continuously block cell respiration in fungi for preventative and curative disease control. Not only does XEMIUM protect areas where it has been applied, but its unique mobility properties also provide systemic activity to protect parts of the plant that may have been missed during application.

"This is a whole new way to look at disease protection," says Chapman. "The features in XEMIUM will be a significant benefit to the fungicide market for more effective, consistent disease control with greater application flexibility for Canadian growers."

BASF has submitted XEMIUM for registration worldwide to enhance its global innovation pipeline for fungicides.

About the BASF Crop Protection division
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro.

Always read and follow label directions.

XEMIUM is a trade-mark of BASF SE, used with permission by BASF Canada Inc.

© 2012 BASF Canada Inc

SOURCE: BASF Canada Inc.

For further information:

Scott Chapman
BASF Canada Inc.
(204) 985-1883
scott.chapman@basf.com

Natalie Little-Rowe
ON Communication Inc.
(519) 434-1365 x 236
natalie@oncommunication.ca


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