– Four sponsors add depth with in-show and digital integrations on CTV.ca/MasterChefCanada, custom creative during broadcast, and brand extensions –
– MASTERCHEF CANADA Season 3 premieres Valentine's Day, Sunday, Feb. 14, and continues Sundays at 7 p.m. ET/PT –
– Premiere episode is available now through an exclusive preview at CTV.ca, the CTV GO app, and on demand via set-top box –
– Viewers can catch up Season 1 and 2 of MASTERCHEF CANADA exclusively on CraveTVTM –
To tweet this release: bmpr.ca/1LbPCKZ
TORONTO, Feb. 8, 2016 /CNW/ - MASTERCHEF CANADA is set to return for a third season and CTV announced today the return of two sponsors, Reckitt Benckiser (represented by Aegis Innov8) and Miele (represented by Ron Christie Communications Inc), along with two new sponsors, Unilever Canada (represented by Mindshare) and Jackson Triggs (represented by DentsuBos).
MASTERCHEF CANADA was the most-watched Canadian series last spring among total viewers, A18-49 and A25-54, with an average audience of 1.7 million viewers. Season 3 airs Sundays at 7 p.m. ET/PT beginning Sunday, Feb. 14.
"MASTERCHEF CANADA provides a unique opportunity for our clients to showcase their products," said Laird White, Director of Brand Partnerships, Bell Media. "We have a dynamic group of culinary clients specializing in food, drink, and appliances. It gives our competitors an opportunity to create and cook with the best, which will entertain and inspire viewers."
The CTV Brand Partnerships team works closely with all clients for MASTERCHEF CANADA, to create innovative content across all platforms, including broadcast and digital. Details on each sponsor's executions are below.
A new sponsor, Unilever Canada will have three of its brands – Knorr, Becel, and Hellmann's – featured in selected challenges during Season 3. Under their "What's For Dinner" platform, these brands have developed custom recipes inspired by some of the series' best dishes that will be available on CTV.ca/MasterChefCanada. Unilever Canada is a digital sponsor of CTV.ca/MasterChefCanada.
Reckitt Benckiser (Finish)
Reckitt Benckiser is returning for a second year. Finish is the official dishwashing partner of MASTERCHEF CANADA. Bell Media will create custom co-branded spots for Finish recapping the season's "messy moments." Finish will also run a contest which will be promoted on broadcast, digital, and retail with the winning prize being a culinary tour of Toronto.
Miele is back for its third consecutive year and is the official appliance partner of MASTERCHEF CANADA. The all-new Miele gas rangetops, convection ovens, and MasterCool refrigeration will be used throughout Season 3.
First time sponsor Jackson Triggs is the official wine partner of MASTERCHEF CANADA. Jackson-Triggs Proprietors' Selection wines will be integrated into challenges throughout the season.
The MASTERCHEF format and finished program are represented internationally by Endemol Shine Group, and is based on a format originally created by Franc Roddam.
MASTERCHEF CANADA is produced by Proper Television in association with CTV. President of Proper Television, Guy O'Sullivan is executive producer, along with Proper's Vice-President and Creative Director, Cathie James. For Bell Media, Tina Apostolopoulos is Production Executive, Factual and Reality, Independent Production; Robin Johnston is Director, Factual and Reality, Independent Production; Corrie Coe is Senior Vice-President, Independent Production; Mike Cosentino is Senior Vice-President, Programming, CTV Networks and CraveTV; Randy Lennox is President, Entertainment Production and Broadcasting.
SOCIAL MEDIA LINKS:
Michael Bonacini – @MichaelBonacini
Alvin Leung – @TheDemonChef
Claudio Aprile – @ClaudioAprile
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 14 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.
Source: Numeris, Spring 2015 (Feb. 23, 2015 – May 24, 2015), final data.
For further information: Eleni Tenuta, Bell Media, 416.384.3530 or Eleni.Tenuta@bellmedia.ca; Eric McKelvie, Bell Media, 416-384-5246 or Eric.McKelvie@bellmedia.ca