UniFi's related Chinese Internet-based Financial Information Services Provider, MaiziJinfu, Raises Series B Funding

SHANGHAI, April 26, 2017 /CNW/ -- UniFi's parent company Shanghai Wheat Asset Management Co., Ltd. ("MaiziJinfu", "Maizi" or "the Company"), a China-based Internet-based financial information service provider, today announced that it has received Series B funding, at the Internet Finance Development and Innovative Application Forum (IFDIA), which was co-hosted by Money Weekly in Shanghai.

This year, the IFDIA Forum attracted financial experts from academic institutions like the Chinese Academy of Social Sciences, senior leaders from peer companies including Tencent and Baidu, banks and securities companies, as well as reporters from over 60 media agencies. At the forum, experts from diverse backgrounds contributed insights about the future of Internet finance and its application.

At the event, Huang Darong, CEO and Chairman of MaiziJinfu, said, "The new fund will be used to incubate upgraded Internet finance products as well as to further the company's talent development."

Zhou Qi, spokesperson for the group of investors, spoke highly of Maizi's business model. He pointed out that Internet finance is an unstoppable tide for the industry. "At present, all banks in China are betting on Internet finance as a way to expand investment. We recognize Maizi's potential as well as its innovative spirit and we are looking forward to their development of customized financial services and intelligent wealth management," added Zhou.

In May 2015, MaiziJinfu obtained A Round funding from Haitong Innovation Capital Management Company, which is affiliated with Haitong Security, one of the oldest securities companies in China. "The company's securing of funding in Round B is a strong indication of Maizi's dedication to Internet finance, and recognition of its value proposition," Huang said.

MaiziJinfu, while building its expertise in financial big data marketing, has served over two million clients from diverse industries, with about 20 billion RMB of funding. Its partner list includes Ningbo Commerce Bank, Bank of Shizuishan, and Chang'an Insurance.

UniFi, as part of MaiziJinfu, is a financing product designed for international students. In the US, for instance, international students suffer from financing for starting up a business or even for purchasing a car, since they do not have Social Security records. UniFi, however, provides low-interest loans to those students in need with easy procedures and high flexibility. "We are proud to say that UniFi within a year's time has become a significant financing tool among international students in the US and Canada," Huang Darong said.

About UniFi

UniFi is a financing product designed for overseas students. Leveraging Maizi's FinTech and Big Data, UniFi provides flexible financing solutions to students who are in need for capital support to start a business or purchase a car. UniFi aims to establish an independent credit system for overseas students who has no Social Security records, and link them with "warm and considerate financial services". Within a year's time, the product rapidly gained popularity among international students and expanded to the American and Canadian markets.

SOURCE UniFi

For further information: Emma Yin, +86-138-1794-1447, yinxinpei@nonobank.com

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