Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation

TORONTO, May 9, 2016 /CNW/ - A recently published white paper from CNW, Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation, explores the challenges and opportunities that PR professionals face in their efforts to engage with Buyer 2.0, the educated and informed consumer of today.

In addition to examining how each of these challenges can be overcome, the article illustrates three key ways in which PR professionals can take advantage of the humble news release to deliver a brand's message to a large audience.

  1. Write with your targeted audience in mind
    Ensure your release contains the language and style that your targeted audience uses on a daily basis. This allows a media outlet to take information directly from your release without having to edit and re-write your message, to fit their style of writing.

  2. Find news angles in your owned media
    Develop compelling pieces of branded content; highlight statistics, expert opinions and quotes to spark news coverage. The majority of organizations will find they have a mountain of interesting content already available within the company and it is just a matter of mining this information to find news angles.

  3. Visuals
    Use infographics to quickly illustrate facts and figures that ordinarily may take lines and lines of text to convey. This grabs a journalist's attention, conveying your message's most important information upfront.

Today's consumer, Buyer 2.0, is educated and informed and as a result PR practitioners face new challenges, but the overall solution is clear; deliver the right message through the right channel and you will get the right results. Download the full article for FREE today, and rethink your marketing communications and PR strategy to align with Buyer 2.0 for better achieve your corporate objectives.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "Who is buyer 2.0 and how can I reach them? (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160509_C3136_PHOTO_EN_685273.jpg

Image with caption: "What sources of information does Buyer 2.0 trust? (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160509_C3136_PHOTO_EN_685274.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca

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