UNDERCOVER BOSS Joins SUPER BOWL Line Up, Feb. 7 on CTV

- New reality series follows executives who work undercover within their work force -

TORONTO, Feb. 3 /CNW/ - CTV announced today its acquisition of the new big-buzz reality series UNDERCOVER BOSS, premiering immediately after CTV's broadcast of SUPER BOWL XLIV on Sunday, February 7 at approx. 10 p.m. ET (visit CTV.ca to confirm local broadcast times). The hour-long series follows high-level chief executives as they slip anonymously into the rank and file of their companies. Additional scheduling details will be announced next week following the SUPER BOWL.

(xx) Media Note (xx) - Download photos for UNDERCOVER BOSS at www.ctvmedia.ca

In each episode, a different executive will leave the comfort of their corner office for an undercover mission to examine the inner workings of their company. While working alongside their employees, they will see the effects their decisions have on others, where the problems lie within their organization, and get an up-close look at both the good and the bad, all while discovering the unsung heroes who make their company run.

Companies whose chief executives will make the undercover journey include such corporate giants as Waste Management (Larry O'Donnell, President and C.O.O.), 7-Eleven (Joseph M. DePinto, President and C.E.O.), Hooters (Coby G. Brooks, President and C.E.O.), White Castle (Dave Rife, Owner/Executive Board Member) and Churchill Downs (William C. Carstanjen, C.O.O.).

The series premiere of UNDERCOVER BOSS (Sunday, February 7 following the SUPER BOWL at approx. 10 p.m. ET), will follow Larry O'Donnell, the President and C.O.O. of Waste Management, as he works alongside his employees, cleaning porta-potties, sorting waste at one of their recycling plants, collecting garbage from a landfill, and even being fired for the first time in his life. O'Donnell's mission is to garner an up-close look at his company and workforce to see how and where improvements can be made from both an operational and morale standpoint.

To view the complete release, please click here: http://www.ctvmedia.ca/ctv/releases/release.asp?id=12158&yyyy=2010

SOURCE CTV

For further information: For further information: Amanda Rinaldo, CTV Inc., (416) 384-5325 or amanda.rinaldo@ctv.ca; Allie Page, CTV Inc., (416) 384-4596 or allie.page@ctv.ca


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