Now available across Canada!
MONTREAL, Aug. 20, 2012 /CNW Telbec/ - Today, in one of the largest
product launches across Canada, Ultima Foods - the yogurt experts for
over 40 years -revealed its own national yogurt brand, iögo, the new way to say yogurt! Made in Canada by Canadians and for Canadians, iögo offers consumers a range of products whose creation stems from a single
purpose: to create a wholesome taste! Never before has a Canadian company launched such an innovative new
yogurt and dairy product brand.
Setting new industry standards for yogurt, each iögo yogurt is free of gelatin, colours and artificial flavours. It is also gluten-free and without preservatives, except for the iögo 0% line. With carefully crafted recipes and the freshest ingredients, iögo offers consumers more than 40 classic, exotic and delicious flavours -
such as Lychee-Raspberry, Pineapple-Coconut-Banana and Melon Trio -
across seven new product lines for all ages. The new line consists of: iögo, iögo 0%, iögo Probio (probiotics), iögo Greko (Greek), iögo Nomad (drinkable), iögo Zip (in tubes), and iögo Nano (fresh cheese in small containers and yogurt in mini-bottles).
"iögo is a real first for Canada. It is the largest brand introduction for a
Canadian company in our industry, making it truly bold, inventive and
audacious," said Gerry Doutre, President and CEO of Ultima Foods. "With
iögo, we have focused our 40 years of knowledge, consumer insights, and
employee expertise to create a nutritious, made-in-Canada yogurt brand
that we know Canadian consumers will love and enjoy. At the same time,
I am incredibly proud of our employees and partners for joining us on
this journey to redefine the yogurt market in Canada and set a higher
standard for quality, innovation and taste."
"Finally, a complete line of yogurt that is free of artificial
ingredients and unnecessary additives like gelatin," says respected
Canadian Nutritionist, Chef, and Author, Theresa Albert (DHN, RNCP).
"Yogurt provides that crucial mix of protein, calcium and carbohydrates
in a single snack, and delivers probiotics, which is good for general
digestion and overall health. After reviewing iögo myself, I'm delighted that the full range is made with natural
ingredients while also offering an extensive variety of styles for all
ages and delicious new, innovative flavours that I'm sure will please
With a streamlined package and compelling black-on-white pattern
featuring delectable fruit, Ultima Foods' iögo will simplify consumer choice through easily recognizable colours and
packaging on store shelves. Each format has a colour strip denoting
brands for adults, as well as fun, attractive and practical formats for
With seven product lines and more than 40 flavours to choose from, iögo meets the needs, tastes and preferences of Canadians. The iögo line features:
iögo -- With a creamy texture, iögo is packed with fruit, and has a
delicious taste that will leave no yogurt lover unswayed. From classic
Strawberry to the surprising Lychee-Raspberry and luscious Lemon Pie,
consumers will be won over by the variety of flavours to choose from.
Featuring an easily recognizable cow motif on its packaging, iögo will
be the new favourite among yogurt fanatics.
iögo 0% -- iögo 0% is a new, more natural generation of fat-free yogurt
with 35 calories per serving of 100g. These yogurts are free of
gelatin, artificial colours and flavours, and have no added sugar1 or aspartame. iögo 0% is a notch above the rest with exciting flavours
such as Orange-Mandarin, Raspberry-Chocolate and Apple-Cinnamon.
iögo Probio -- Probiotic2 yogurts have never tasted so good! With a diverse range of products,
iögo Probio yogurt comes either with a heart of fruit or in exotic
flavours, such as Fig-Date or Apple-Grape. Rounding out the line are
iögo Greko -- Whether consumers opt for the simplicity of the plain
version or the delight of stirred fruit with a hint of honey, they will
be swept away by the originality of iögo Greko. With a recipe inspired
by the Greek tradition, iögo Greko is a thick, smooth pleasure that has
a high protein content and comes in 0% and 2% milk fat.
iögo Nomad -- A drinkable yogurt made with real fruit that comes in an
ergonomically shaped bottle. iögo Nomad can be taken and tasted
anywhere. This product is unique not only because of its taste, but
also its twist cap. And to make it useful for all needs and tastes,
iögo Nomad comes in two practical sizes: 200 ml and 300 ml. Simply
choose the one you want and enjoy wherever you are!
iögo Zip -- A delicious yogurt in a tube wrapped in a variety of
original comic strips created specially by Canadian cartoonists!
Developed in collaboration with flavouring specialists, the Limited
Edition Fusion will pique everyone's passion for new tastes, as the
combination of two flavours results in a third taste sensation! Passion
Fruit + Orange = Peach! Everyone can find their own equation with their
favourite iögo Zip!
iögo Nano -- "Taste-approved by our kids" iögo Nano is without a doubt a
favourite among little ones. From small cups of fresh cheese to
drinkable yogurt in mini-bottles with a spill-proof flip cap, the
package sizes are ideal for small hands. Made with fruit purées, iögo
Nano will delight kids' taste buds with its smooth texture.
As a pledge that Canadian consumers will find a lot to love in this new
product line, all iögo products are part of iögo "Satisfaction guaranteed or it's free" policy.
iögo products are delicious to eat and their gorgeous packaging is
recyclable. The 100-g, 500-g and 650-g containers are recyclable in
municipalities where recycling facilities exist. Only the seals of the
individual containers are not recyclable.
iögo is now available in the refrigerated aisle of any grocery store.
Suggested retail prices range from $1.29 to $7.99 depending on the
selected size and product line. Subject to change without notice.
Prices may vary according to banner and province.
For more information about iögo, visit www.iogo.ca, and follow us on Facebook and Twitter.
About Ultima Foods
For more than 40 years, Ultima Foods has been a Canadian leader in the
manufacturing and marketing of yogurt and fresh dairy products. The
company is headquartered in Longueuil (Quebec) and has 750 employees
across the country. It has world-class facilities and produces every
year at its Granby plant more than 100 million kilos of fresh dairy
products that are distributed across Canada. Having developed a
veritable yogurt culture in the country, Ultima Foods makes products
that are adapted to the tastes and expectations of Canadian consumers
by investing in high standards of quality and innovation. It develops,
manufactures and markets the iögo brand (www.iogo.ca). Aside from its brand, the company owns and operates Olympic-brand
dairy products (www.olympicdairy.com). With the combined manufacturing of all those products, Ultima Foods,
which is owned by the Agropur and Agrifoods dairy cooperatives, is a
major player in the Canadian food industry.
For more information about Ultima Foods, visit www.ultimayog.ca or follow us on Facebook.
1iögo 0% products contain sucralose.
2 Over 1 billion probiotics (BB-12® Bifidobacterium lactis and LA-5® Lactobacillus acidophilus) per 100g serving that contribute to healthy digestive tract flora.
Image with caption: "Ultima Foods - the yogurt experts for more than 40 years - introduces its own national yogurt and fresh dairy product brand: iögo. Made in Canada and setting new industry standards, each iögo yogurt is free of gelatin, colours and artificial flavours (CNW Group/Ultima Foods)". Image available at: http://photos.newswire.ca/images/download/20120820_C8117_PHOTO_EN_16995.jpg
SOURCE: Ultima Foods
For further information:
Pictures and complete media kit available on request
Contact: Diane Jubinville, Director of Public Relations, Ultima Foods
For additional information, please contact:
416-944-2145 /416-833-9812 | firstname.lastname@example.org
416-944-2145 / 416 721-6858 | email@example.com