LONDON, March 5, 2013 /CNW/ - The four UK professional football Leagues
(Premier League, The Football League, Scottish Premier League and
Scottish Football League) have appointed Opta as their official media
data collection and distribution partner for three seasons commencing
with the 2013-14 season.
Opta will use their unique performance analysis technology to supply
official football data from the leagues' competitions in real-time and
this will be delivered across broadcast and digital channels globally.
This data includes, where appropriate, detailed tactical and positional
analysis such as pitch-view graphics incorporating player-touch-maps,
heat-maps and full-passing-chalkboards. These products will provide an
unparalleled level of information and insight for the leagues'
broadcast partners as well as hundreds of millions of fans throughout
In addition, and for the first time, official partners of the Barclays
Premier League, such as Barclays and EA Sports and official partners of
The Football League Championship will be able to access and utilise
live Opta performance data.
Opta was awarded the rights following a competitive tender process.
Opta CEO Aidan Cooney commented "This is great news for Opta and great
news for the fans of the UK leagues. Opta has created and shaped the
agenda for the use of data driven analysis and statistics in football
in the UK and around the world. We are delighted to be now working
directly with leagues such as the Premier League to expand offerings to
its fans and partners."
Richard Masters, Premier League Director of Marketing & Sales, said "The
Barclays Premier League recognises the increasing importance of
relevant, quality and immediate data to fans, which is why we are
investing in a company with a proven track record. We look forward to
working with Opta and are sure their data and analysis will help us
significantly improve our digital and broadcast offerings."
Richard Heaselgrave, Chief Commercial Officer of The Football League,
said "The modern football fan wants cutting edge live data at their
fingertips and Opta have the ability to deliver an outstanding, market
leading service. We look forward to working with Opta and are hugely
excited to be introducing live performance data for Championship
matches for the very first time."
Opta has revolutionised the world of football data over the past decade
and now is the official data partner for the world's most innovative
leagues including Bundesliga, Eredivisie and MLS.
SOURCE: Opta Sports Data Limited
For further information:
Media Contact: Simon Banoub, firstname.lastname@example.org, Mobile: +44-(0)7740-336-344