Creators of "Time Machine" and "Cowboy Kid" Each Win the Opportunity to
Work with Marvel Studios on the Set of "Marvel's The Avengers: Age of
PLANO, Texas, Feb. 2, 2014 /CNW/ - PepsiCo's Doritos brand gave two fans the opportunity to put
their talent on display when their homemade Doritos ads aired in front
of a global audience during Sunday's Super Bowl XLVIII broadcast, one
of the most-watched television events in the world. The creators of
both winning ads will now go on to work with Marvel Studios on the set
of "Marvel's The Avengers: Age of Ultron" — the highly anticipated sequel to the 2012 blockbuster movie "Marvel's The Avengers" — and will compete for a $1 million (U.S.) grand prize. The consumer-created ad with the highest number of
total fan votes on www.doritos.com will win its creator the $1 million, and the runner-up, selected by the Doritos brand, will receive $50,000 (U.S.). The grand prize winner will be announced on Feb. 3, 2014. More details are available at www.doritos.com.
The two ads that aired were (in alphabetical order by finalist last
"Time Machine" by Ryan Andersen, Scottsdale, Arizona, United States
"Cowboy Kid" by Amber Gill, Ladera Ranch, California, United States
"There has been tremendous enthusiasm around the world for all five of
our finalists and we couldn't be more thrilled with how consumers have
rallied behind their favorites during the voting process," said Ram
Krishnan, vice president of marketing, PepsiCo's Frito-Lay division.
"While fan votes picked one winner, the Doritos brand had a tough time
picking our second winner, so we ultimately decided to go with the ad
that generated the second highest votes. We're extremely proud of our
two winners and look forward to revealing who will win the $1 million
This is the latest installment of the Doritos "Crash the Super Bowl"
contest, which has been held for the past seven years in the U.S. Since
it began in 2007, the annual contest has invited U.S. consumers to
create and submit 30-second homemade ads celebrating their love of
Doritos tortilla chips. This year, Doritos opened up the contest to
fans from around the world where Doritos tortilla chips are sold,
attracting more than 5,400 submissions from 30 countries.
The two winning ads that aired were among five finalist ads selected by
a qualified panel of judges, including executives from the Doritos
brand, advertising professionals and the legendary Stan Lee of Pow!
Entertainment — Chairman Emeritus of Marvel Studios and co-creator of
such Super Heroes as Iron Man, Spider-Man and others. One of the
winning ads was selected by worldwide consumer votes on www.doritos.com and the other by the Doritos brand.
Andersen, a freelance wedding photographer from Scottsdale, Ariz.,
teamed up with his six-year-old-son to create "Time Machine." The $300
(US) commercial is about the cleverest con one could think of to get a
bag of Doritos tortilla chips — a time machine that conveniently only
runs on Doritos tortilla chips.
Gill is an Orange County, Calif.-based writer, producer, mom of two and
creator of "Cowboy Kid." The commercial centers on a classic case of
sibling rivalry for a bag of Doritos tortilla chips. As two brothers
race toward the bag, the younger brother saddles up to reach the bag of
Doritos tortilla chips first.
Each of the five Crash the Super Bowl finalists won an invitation to
East Rutherford, N.J., to attend Super Bowl XLVIII and watched the game
from a private luxury suite, where they tuned in to learn which
finalist ads aired. The three finalists whose commercials did not air
during the broadcast each won $25,000 (U.S.).
As one of the leading snack brands in the world, Doritos has a presence
in 46 countries and six continents. With flavors ranging from Nacho
Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the
worldwide Doritos portfolio currently offers more than 70 unique
PepsiCo's relationship with the NFL is among the company's
longest-running and most-successful sports sponsorships. PepsiCo
leveraged its relationship with the NFL to connect with consumers
throughout the season with activations spanning many of the company's
largest food and beverage brands, including Pepsi, Tostitos, Quaker,
Doritos and Gatorade.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of more than 8,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in entertainment, licensing and
publishing. For more information visit www.marvel.com.
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global
snack portfolio. To learn more about the Doritos brand, visit its
website at www.doritos.com.
PepsiCo is a global food and beverage leader with net revenues of more
than $65 billion and a product portfolio that includes 22 brands that
generate more than $1 billion each in annual retail sales. Our main
businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola –
make hundreds of enjoyable foods and beverages that are loved
throughout the world. PepsiCo's people are united by our unique
commitment to sustainable growth by investing in a healthier future for
people and our planet, which we believe also means a more successful
future for PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact
on the environment by conserving energy and water and reducing
packaging volume; to provide a great workplace for our associates; and
to respect, support and invest in the local communities where we
operate. For more information, please visit www.pepsico.com.
NOTE TO EDOTIRS: BROADCAST / PRINT / TV MEDIA: Broadcast quality video,
photo stills and press information is available to preview, download
and share at www.magicbulletmedia.com/MNR/crashthesuperbowl
The NFL Entities (as defined in the Official Rules) have not offered or
sponsored this contest in any way.
SOURCE: Frito-Lay North America
For further information:
Chris Kuechenmeister, Frito-Lay, 00 (1) 972 334 2044 office, Chris.Kuechenmeister@pepsico.com