GUELPH, ON, Oct. 28, 2013 /CNW/ - The Co-operators announced today that
Acadian Crafts and Cuisine (Coopérative Artisanale de Chéticamp) of
Chéticamp, N.S., and Valley's Best Co-operative of Wolfville, N.S., and
have each won $25,000 as the Atlantic Region winners of The National
Co-op Challenge. In addition, Acadian Crafts and Cuisine was randomly
drawn from among the eight regional winners across the country as the
grand prize winner, and will receive a professional video shoot and
additional marketing and public relations consultation services from
The social media contest showcased 16 emerging co-operatives, with four
finalists selected in each of four regions across Canada. Each finalist
produced a short video about their co-op, how it benefits their
community and the projects that would be supported with the prize
money. The public was given the power to choose the winners in each
region by voting for their favourites either on Facebook or a contest
microsite, from September 18 to October 18.
"All of the contestants are small and emerging locally owned and
controlled co-operatives that respond to needs in their communities,"
said Kathy Bardswick, president and CEO of The Co-operators. "They
mirror the diversity of the co-op sector in Canada, showing that there
are values-based alternatives driven not by profit, but by a desire to
serve their members and promote a more fair, equitable and inclusive
society. Congratulations to all!"
For almost 50 years, Acadian Crafts and Cuisine, a local artisan-owned
cooperative, has offered a wide range of handmade products in its gift
shop, specializing in handmade hooked rugs, while serving traditional
Acadian cuisine in its adjacent restaurant. The funding will be used to
improve the curb appeal of the building, to better position the
business within the thriving local tourism industry.
Valley's Best Co-operative is a locally-owned food enterprise created to
meet consumer demand for accountability and food transparency,
providing a one-stop-shop for consumers who want to buy local,
affordable and fairly traded food products. It believes in "real food
from real people" and encourage a healthy and sustainable community.
The prize money will be used for a marketing campaign to promote the
co-operative, its vision and the business model.
About The Co-operators:
The Co-operators Group Limited is a Canadian-owned co-operative with
more than $33 billion in assets under administration. Through its group
of companies it offers home, auto, life, group, travel, commercial and
farm insurance, as well as investment products. The Co-operators is
well known for its community involvement and its commitment to
sustainability. The Co-operators is listed among the 50 Best Employers
in Canada by Aon Hewitt; Corporate Knights' Best 50 Corporate Citizens
in Canada; and the Top 50 Socially Responsible Corporations in Canada
by Sustainalytics and Maclean's magazine. For more information visit www.cooperators.ca.
SOURCE: The Co-operators
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