SANTA MONICA, Calif. and VANCOUVER, British Columbia, April 26, 2017 /CNW/ -- Lionsgate (NYSE: LGF.A, LGF.B), a premier next generation global content leader, has named Monica Bloom to be Senior Vice President and General Manager of Tribeca Shortlist. The announcement was made today by Julie Uhrman, Executive Vice President and General Manager of Lionsgate's Over-The-Top Ventures, to whom she will report. The appointment of Ms. Bloom, a leading digital and marketing executive, to run Tribeca Shortlist reflects the platform's continued growth and evolution.
Ms. Bloom will manage Tribeca Shortlist's New York office and will be responsible for driving subscriber growth as well as managing the programming strategy and marketing initiatives. The streaming service offers movie lovers a collection of critically acclaimed and noteworthy films curated by Hollywood icons in the form of "Shortlists". Previous "Shortlists" have included memorable films like Gangs of New York, Y Tu Mamá También, The Hurt Locker and The Graduate and have featured celebrities such as Alec Baldwin, Tyler Perry, Tom Hiddleston, Dev Patel, Phoebe Robinson and Wyclef Jean.
"Monica is a global marketing expert and forward-looking thinker with an impressive track record for defining and building brands," said Uhrman. "Her passion for films and strong leadership skills make her the perfect choice to spearhead the next phase of Tribeca Shortlist's growth as we continue to build Lionsgate's suite of streaming services."
Before joining Lionsgate, Ms. Bloom served as Global Vice President and Head of Integrated Marketing at Getty Images where she launched the company's first global cross-platform integrated marketing campaign. She also negotiated partnership deals with popular brands, including A+E Networks, Mattel and Google Expeditions.
Prior to that, Ms. Bloom led the rebranding efforts at SundanceTV as Senior Vice President of Marketing & Digital Media. She helped establish the network as an award-winning player in scripted drama. She was also responsible for leading key worldwide marketing initiatives at (RED) as Head of Brand Strategy & Development that redefined the brand.
Lionsgate (NYSE: LGF.A, LGF.B) is a vertically integrated next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, premium pay television networks, home entertainment, global distribution and sales, interactive ventures and games and location-based entertainment.
With the acquisition of Starz, Lionsgate adds to its portfolio of businesses the flagship STARZ premium pay network serving 24.3 million subscribers and the STARZ ENCORE platform with 31 million subscribers. The combined company will operate five over-the-top (OTT) streaming services and the STARZ app delivering content directly to consumers.
The Company's feature film business spans eight labels and includes the blockbuster The Hunger Games franchise, the Now You See Me series, the box office smash La La Land, which won six Academy Awards®, the hit franchise sequel John Wick: Chapter Two, double Oscar winner Hacksaw Ridge, Tyler Perry's Boo! A Madea Halloween, The Shack, Saban's Power Rangers, CBS Films/Lionsgate's Hell or High Water, Roadside Attractions' critically-acclaimed Manchester by the Sea, Codeblack Films' breakout concert film Kevin Hart: Let Me Explain and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
One of the largest independent television businesses in the world, Lionsgate's slate of premium quality series encompasses nearly 90 shows on more than 40 different networks. These include the ground-breaking Orange is the New Black, the fan favorite Nashville, the syndication success The Wendy Williams Show, the hit drama The Royals, the acclaimed Casual, the breakout success Greenleaf, the network reality shows Kicking & Screaming and the eagerly-anticipated Candy Crush, and hit STARZ series including Outlander, Black Sails, Survivor's Remorse and Power, the second highest-rated premium pay television series of 2016.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of more than 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company's core businesses. The Lionsgate, Summit Entertainment and Starz brands are synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
ABOUT TRIBECA ENTERPRISES
Tribeca Enterprises is a diversified global media company based in New York City. Established in 2003 by Robert De Niro, Jane Rosenthal and Craig Hatkoff, the company currently operates a network of branded entertainment businesses including the Tribeca Film Festival, Tribeca Film Festival International, Tribeca Cinemas and Tribeca Film, a distribution initiative. It also has a strategic partnership with the Tribeca Flashpoint Media Arts Academy. The company's mission is to provide artists with unique platforms to expand the audience for their works and to broaden the access point for consumers to experience independent film and media. Jonathan Tisch, through Walnut Hill Media, is a minority investor in Tribeca Enterprises and is a member of the Board of Directors. https://tribecafilm.com/
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