Fans are invited to attend Dora and Friend's Celebration at the CN
Tower on August 5
Nickelodeon's Beyond the Backpack pro-social campaign to launch in
honour of Dora the Explorer's landmark anniversary
TORONTO, Aug. 3 /CNW/ - Corus Entertainment's premium preschool
network Treehouse is honouring the 10th anniversary of
the world-wide hit Dora the Explorer with the premiere of
the hour-long primetime movie Dora's Big Birthday Adventure
on Sunday, August 15 at 6 p.m. ET, airing day and date
with Nickelodeon in the U.S.
"Dora has a huge audience following on both Treehouse and Nickelodeon
(Canada) and we are thrilled to give our viewers the chance to enjoy
more of this popular show with these special 10th anniversary
celebrations," said Jocelyn Hamilton, VP, Programming and Production,
Corus Kids. "We are proud to commemorate this important milestone in
kids television through this programming event, along with celebrations
in Toronto, and by supporting the Breakfast for Learning program - an
important initiative that changes kids' lives."
Reaching 2.5 million Canadian viewers a month, Dora the Explorer
is a preschool favourite seen in over 151 markets around the world and
translated in more than 30 languages. To celebrate, viewers are invited
to tune into the one-hour premiere of Dora's Big Birthday Adventure
guest-starring the voices of Rosie Perez as the witch, John
Leguizamo as the flying monkeys, and Hector Elizondo as the
wishing wizzle. The final installment of the Magic Storybook Trilogy,
Dora and Boots find their way home for Dora's birthday party where all
of her family and friends are waiting to celebrate with her. Dora's
Big Birthday Adventure premieres on Treehouse day and date with
Nickelodeon in the U.S. on Sunday, August 15 at 6 p.m.
In addition to the programming event, Dora's 10th anniversary
will be honoured at the Dora and Friend's Celebration on Thursday,
August 5 from 10 a.m. to 3 p.m. at the CN Tower
in Toronto. Young fans will be invited to participate in special
activities as well as meet and greets with their favourite Nick
characters, Kai-lan, SpongeBob and Diego. Fans can also check out a Dora
cake made out of Mega Bloks as they watch popular Dora episodes, take
home loot bags and enter for a chance to win great prizes.
Treehouse and Nickelodeon (Canada) are also marking this world famous
and beloved Latina heroine with a unique pro-social campaign entitled Beyond
the Backpack. Beginning on Wednesday, August 11, Treehouse
will launch a fundraising auction of limited-edition Dora backpacks,
with designs by Salma Hayek Pinault and other celebrities.
Proceeds from the Canadian Beyond the Backpack program will benefit Breakfast
for Learning, a national non-profit organization dedicated to
student nutrition programs that enhance learning, and the healthy
development of children and youth in Canada. Offering nutrition grants,
program support and educational materials, Breakfast for Learning
focuses on community-centered programming, delivering breakfast, lunch
and snack programs in inclusive and nurturing environments. Visit
www.TreehouseTV.com/dora for more auction information.
Dora the Explorer, created by Chris Gifford, Valerie Walsh Valdes
and Eric Weiner, is a play-along, animated adventure series starring
Dora. Dora is a seven-year-old Latina heroine whose adventures take
place in an imaginative, tropical world filled with jungles, beaches and
rainforests. She explores her world just as preschoolers do every day,
and the show is designed to actively engage its audience in an
interactive quest using a variety of learning techniques.
In every episode, Dora and Boots invite the audience to participate in
an exciting adventure, where each step of their journey consists of a
problem or puzzle that Dora and the audience must think their way
through in order to solve the next problem. Dora is proudly bilingual
and uses her knowledge of English and Spanish to communicate with her
friends, overcome obstacles and reach her goals. In each episode, Dora
teaches Spanish words or phrases to the viewers and then asks them to
use it to solve a problem and forge ahead. Ultimately, Dora and her best
friend, Boots, triumph, and the story always ends with a "We Did It!"
anthem. Viewers can tune into Dora the Explorer every day of the week
at 4:30 p.m. on Treehouse.
Viewers can catch two repeat airings of Dora's Big Birthday Adventure on
Monday, August 16 and Wednesday, August 25 at 2 p.m. on
Dora the Explorer is a Nicktoons Production and is produced at
the Nickelodeon Animation Studios in Burbank, California.
Working to ensure every child in Canada attends school well-nourished
and ready to learn, Breakfast for Learning is a national non-profit
organization that starts and sustains school-based child nutrition
programs through grants, ongoing support, and child nutrition resources
and research. Having served over 300 million meals to date, Breakfast
for Learning continues to utilize a community development model with
over 30,000 volunteers who deliver breakfast, lunch and/or snack
programs across the country. In 2008-2009, Breakfast for Learning
provided funding to 2,900 programs, providing healthy meals and snacks
to over 222,000 children and youth. For more information, visit
Treehouse, seen in over eight million homes across Canada, offers
premium preschool programming and a rich co-viewing environment for
children and their parents. Delivering a strong balance of educational,
values-rich and entertaining programs, Treehouse delivers high-quality
children's series from Canada and around the world. A parent-trusted
brand, Treehouse's highly interactive website, www.TreehouseTV.com
reaches over half-a-million moms per month. Treehouse is part of the
Corus Kids family of brands including YTV, Nickelodeon (Canada), Nelvana
Studio and Kids Can Press.
Treehouse is owned by Corus Entertainment Inc., a Canadian-based media
and entertainment company. Corus is a market leader in specialty
television and radio with additional assets in pay television,
advertising services, television broadcasting, children's book
publishing and children's animation. The company's multimedia
entertainment brands include YTV, Nickelodeon (Canada), W Network,
CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada,
Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI,
98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms. A
publicly traded company, Corus is listed on the Toronto (CJR.B) and New
York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
All Treehouse times are ET.
For high-resolution images, please visit: http://mediacentre.corusent.com
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