Travelocity.ca answers the call of deals shoppers with launch of "Top Secret
Hotels"

First Major Travel Site in Canada to Serve Up Unpublished and Regular Hotel Rates In One Search Window, Without the Hassle of Bidding

TORONTO, March 24 /CNW/ - Travelocity.ca announced today it is the first major online travel site in Canada to offer unpublished (or "opaque") hotel deals and regular hotel rates all in one search window, without the hassle of bidding - and all in Canadian dollars. In the current economy, travellers are more price conscious than ever, with approximately 20 to 30 percent of online hotel bookers now seeking out opaque hotels. Travelocity's Top Secret Hotels offer an easy way to shop hotels and find unpublished rates that are up to 45 percent off three- and four-star hotels.

So what is the secret? With Travelocity's Top Secret Hotels, Travelocity.ca is able to offer consumers deeply-discounted rates at top hotels by not naming the exact hotel until the booking is complete. Before making the booking, consumers see the hotel's star rating and general location, and, unlike other major opaque sites, Travelocity's Top Secret Hotels shows what other travellers think about a hotel, with user ratings on 10 key details of the hotel, such as cleanliness, location, staff and service, room quality and more. Travelocity.ca also shows the hotel's specific amenities such as pool, courtesy breakfast, non-smoking, high-speed Internet and shuttle service.

Possibly best of all - like all bookings on Travelocity.ca, Top Secret Hotel bookings are backed by the Travelocity Service Guarantee.

"We heard from consumers that, depending on the type of trip they are taking, they sometimes want to know the exact hotel in which they are staying, while other times they care more about price," said Tracey Weber, president of Travelocity North America. "We are giving consumers one easy place to find great hotel deals, regardless of the type of trip they are taking, including a stress-free, bidding-free option for finding unpublished hotel deals that are backed by the Travelocity Service guarantee."

How to Find Top Secret Hotels Deals

When customers search for hotels in a destination, they will see the available hotels by name, and depending on availability, can simply click on the Top Secret Hotels tab above the general hotel listings that allows them to view unpublished rates at participating hotel properties. Or, they can search only the thousands of available Top Secret Hotels by using the checkbox located on the main Hotels tab on Travelocity.ca.

"We've been working incredibly hard over the past year to get Top Secret Hotels up and running, responding to both the needs of our customers and our hotel partners," said Weber. "In today's tough economic environment, hotels are looking to us to help them drive bookings while consumers are craving great deals, so we're thrilled to be delivering the right product at the best possible time."

    
    Sample Deals Comparison
    -------------------------------------------------------------------------
                                                    Top         Percent
                                                  Secret      Savings off
    Top Secret Hotel Property                     Rate*     Regular Rate
    -------------------------------------------------------------------------
    4 star - Top Secret Hotel in Vancouver          $90            50%
    -------------------------------------------------------------------------
    4 star - Top Secret Hotel in Toronto            $96            58%
    -------------------------------------------------------------------------
    3 star - Top Secret Hotel in Montreal           $55            43%
    -------------------------------------------------------------------------
    3 star - Top Secret Hotel in Niagara Falls      $40            32%
    -------------------------------------------------------------------------
    4 star - Top Secret Hotel in Manhattan         $132            35%
    -------------------------------------------------------------------------
    3 star - Top Secret Hotel in Las Vegas          $81            50%
    -------------------------------------------------------------------------
    3 star - Top Secret Hotel in San Francisco     $112            45%
    -------------------------------------------------------------------------
    4 star - Top Secret Hotel in Boston            $254            35%
    -------------------------------------------------------------------------
    * Canadian Dollars
    

For more information, visit www.travelocity.ca/topsecrethotels

About Travelocity Global:

Travelocity(R) is committed to being the traveller's champion - before, during and after the trip - and provides the most comprehensive and proactive guarantee in the industry (www.travelocity.ca/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world with annual gross bookings of more than U.S. $10 billion. Travelocity also owns and operates: Travelocity Business(R) for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.

SOURCE Travelocity.ca

For further information: For further information: Karen Nussbaum, nussbaum@thornleyfallis.com, (416) 515-7517 x334, Thornley Fallis Communications

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