BELLEVUE, WA, Dec. 13 /CNW/ - The Tradeshow Marketing Company Ltd. (Pink
Sheets: TSHO), a direct sales company that represents and markets
unique consumer products in diverse sales environments, announced its
g-Spout® product has been rebranded as the WonderPour™ utensil to
better reflect consumer interest in this breakthrough kitchen utensil.
"We are very pleased to announce the new WonderPour name for our g-Spout
product. The branding closely aligns to customer and retail feedback
capturing the broadly appealing benefits this one-of-a kind kitchen
gadget offers anyone preparing meals," said Paul Curhan, Vice President
of Marketing. "We've had strong initial catalog sales success with the
g-Spout, but expect the new WonderPour branding will help propel us to
further success in other retail channels and marketing venues. We
leveraged our initial sales experience, consumer research, in-market
test data and successful campaigns of similar products to refocus the
creative positioning, infomercial offer and TV media selection to
increase our revenue opportunities and success of this product. The new
branding has been strongly received during previews with our marketing
partners and potential customers."
Tradeshow Marketing will launch a WonderPour television campaign in
early January of 2011 featuring a newly developed short-form commercial
and product website. The Company is also pursuing additional
distribution opportunities, including home shopping networks and local
sales representation in international markets.
The WonderPour is a patented multi-purpose kitchen tool for pouring,
straining and preparing food that easily attaches to mixing and serving
bowls, pots, pans, skillets, and double boilers. For immediate ordering
and instructional information on the WonderPour, visit the current
product website at www.g-spout.com. Product information and ordering will be available on www.wonderpour.com when the new infomercial campaign begins in January 2011.
About The Tradeshow Marketing Company
The Tradeshow Marketing Company Ltd. is a publicly traded
consumer-products company focused on the development and distribution
of unique products that have broad appeal and improve the lives of
consumers. The company operates a direct demonstration business via
trade shows and exhibitions throughout North America, and various
product-specific e-commerce web sites. The company was established in
2003, and is headquartered in Bellevue, Washington.
All company or product names used are the property of their respective
owners and may be the trade marks™, service markssm, or registered marks® of other companies, and are used for information
purposes only and to their owners' benefit, without intent to infringe.
SOURCE Tradeshow Marketing Company Ltd.
For further information:
Tradeshow Marketing Company,
+1 (360) 719-5878
Shelton Group Investor Relations
+1 (360) 719-5878 ext. 1