Experts in trade show booth design Skyline Toronto hosted two free seminars at a "Lunch and Learn" to help trade show exhibitors to enhance their event marketing results and maximize their budgets.
TORONTO, July 19, 2016 /CNW/ - Skyline Toronto hosted at their facility two trade show marketing seminars on Wednesday, July 13, 2016. The sessions were held at 11 am and ended at 1:30 pm, and included lunch.
"Trade show marketing is more difficult than it first appears," said Brian Gordon, President, Skyline Toronto. "That's why we regularly host trade show marketing educational events -- to help Toronto exhibitors avoid the most common pitfalls."
The first session was called "18 Hidden Rules of Trade Shows," which revealed rules that are not written in any rule book, but are nonetheless essential to follow for successful exhibiting. Topics included booth staffing, exhibit design, activities before, during, and after the show, and more.
In the second seminar, "Trade Show Strategies for Today's Economy," exhibitors learned how to structure their trade show program to guard against economic uncertainty – unavoidable in the era of Brexit, a contentious U.S. presidential election, and wildly fluctuating oil prices.
The presenters were Sandra Kennedy and Sandra Brianceau, both veteran exhibit marketing specialists with Skyline Toronto who have helped hundreds of companies to create more effective Toronto trade show booths. They are veteran presenters adept at providing insights and expertise to Toronto area exhibit marketers to help them exhibit better.
About Skyline Toronto: Skyline Toronto is Toronto's source for creative, high-quality trade show displays, booths, and exhibits of all sizes and budgets. Skyline Toronto has the experience and scope to help exhibitors build their brands, generate leads, and strengthen key business relationships via trade shows and events. Skyline Toronto is part of the dedicated Skyline network of over 1,500 team members in 130 design centers in over 30 countries. To learn more about Skyline Toronto, visit http://www.skyline.com/toronto-exhibits.
SOURCE Skyline Toronto
For further information: Brian Gordon, President, Skyline Toronto, 112 Galaxy Blvd, Toronto, ON M9W 4Y6, 416-675-1304, http://www.skyline.com/toronto-exhibits