Portal Masters Can Experience Brand-New Innovation - Swapability - Along
with the Return of Exclusive Legendary Line, a Special Event and More
Canadian Toys"R"Us Stores to Open Early on Sunday, October 13 to Welcome
TORONTO, Oct. 7, 2013 /CNW/ - Toys"R"Us, Canada and Toysrus.ca are poised to become the retail destinations for consumers eager to
explore the Swappable. Unstoppable.TM world of Skylanders SWAP Force™, the highly anticipated follow-up to Activision's acclaimed Skylanders Giants™ and Skylanders Spyro's Adventure® gaming experiences. Set to debut on Sunday, October 13, this new video
game combines the franchise's signature gameplay and collectible "toys
to life" experience with an all-new, innovative play pattern -
swappability - allowing Portal Masters to swap the top and bottom
halves of Skylanders® figures to create their own unique characters. The game will be
available on the Nintendo Wii™, Wii U™, 3DS™, the Xbox 360™ game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system, as well as the upcoming Xbox One™ and PlayStation®4 when they debut next month.
Once again, Toys"R"Us will be the only place fans will find the limited
edition Legendary Series of toys, including alternative versions of new
SWAP Force characters, such as Grim Creeper, Free Ranger, Night Shift and Zoo Loo,
all of which feature enhanced in-game powers.
Grim Creeper and Free Ranger are available for preorder now at Toysrus.ca/Skylanders.
"Skylanders SWAP Force is one of the biggest video game releases of the year for Toys"R"Us
kids, and we anticipate it will be one of the most popular gifts for
the holiday season," says Liz MacDonald, vice-president of marketing
and store planning, Toys"R"Us Canada. "Through the innovation and whole
new twist of customization, young Canadian Portal Masters will be
delighted to continue the Skylands storyline."
Skylanders SWAP Force introduces 16 completely new core characters and 16 completely new
swappable SWAP Force characters which players can turn into more than 250 unique in-game
characters by swapping the top and bottom halves of the toys.** Fans
can also play Skylanders SWAP Force with their entire collection of figures from both Skylanders Spyro's Adventure and Skylanders Giants, ensuring all stats and customizations remain intact. To help fans
build their collections, Toys"R"Us will have the largest selection of Skylanders Spyro's Adventure, Skylanders Giants and Skylanders SWAP Force characters available - just in time for the holiday season.
"I can't wait to play Skylanders SWAP Force with my friends," says Alex Thorne, 11-year-old chief play officer,
Toys"R"Us, Canada. "It's awesome because there are dual elemental gates
which you can open with the right combination of swappable characters. Skylanders SWAP Force really makes game-play epic!"
"From the very beginning, Toys"R"Us has always believed in the magic of
the Skylanders franchise. And they've helped us make it one of the hottest brands in
all of entertainment" said Eric Hirshberg, CEO of Activision
Publishing. "And just as we have taken the franchise to a new level of
innovation with Skylanders SWAP Force, Toys"R"Us has also taken their support and commitment to the brand to
a whole new level as well. We look forward to working with this key
partner to bring the excitement of swapability to fans around the
More than 50 Young Portal Masters in Toronto, to Witness Skylands Come
to Life High in the Sky
On Thursday, October 10, Activision is partnering with Toys"R"Us to
bring Skylands to life, 1,136 feet high above the ground - at the CN
Tower. This exclusive invite-only event will give more than 50 lucky
young portal masters the chance to experience an event like no other
and play the game before it's available in stores. With activities like
Pop Fizz's Potions Lab, the Chompie Bomb Toss, a photo station, and
giveaways, this larger than life experience at the top of the CN Tower
will fully immerse kids into the Skylands world and prove to be an
Toys"R"Us, Canada Stores to Open Early for Game's Debut, Unveil
As the game debuts on Sunday, October 13, the majority of Toys"R"Us
stores in Canada will open early, making Toys"R"Us the must-stop
destination for Portal Masters ready to experience the game and
exclusive figures. To view the full list of opening times and
participating stores, customers can visit Facebook.com/ToysRUsCanada or Toysrus.ca/Skylanders.
Additionally, the following two Skylanders SWAP Force items will be available only at Toys"R"Us, Canada stores and online at Toysrus.ca/Skylanders at launch, beginning Sunday, October 13:
Legendary Grim Creeper (Lightcore) from Activision Publishing, Inc.
Legendary Grim Creeper is an alternative version of the new SWAP Force
character with unique, enhanced in-game powers. Grim Creeper is
considered to be one of the best reapers ever to swing a scythe in his
quest to defend Skylands.
Legendary Free Ranger from Activision Publishing, Inc.
Along with the same abilities as the new, original Free Ranger, this
exclusive Legendary version features more lightning fast power. Fans
will be taken on a high velocity adventure with Free Ranger as he
battles with earth, wind and fire to protect the Skylands and reach his
destiny as the greatest storm chaser in the land.
About Toys"R"Us, Canada:
Toys"R"Us (Canada) Ltd. is part of Toys"R"Us, Inc., the world's leading dedicated toy and
juvenile products retailer. Toys"R"Us, Canada operates 80 stores across
the country. For store locations and convenient online shopping visit www.toysrus.ca.
© 2013 Activision Publishing, Inc. SKYLANDERS, SKYLANDERS SWAP FORCE,
SWAP FORCE, SKYLANDERS SPYRO'S ADVENTURE, SKYLANDERS GIANTS, LIGHTCORE,
SWAPPABLE.UNSTOPPABLE, and ACTIVISION are trademarks of Activision
*Toys"R"Us, Canada stores nationwide will open one hour earlier than
their regular Sunday opening times on October 13th, except for the stores located in Sainte-Foy, Sherbrooke, Lansdowne
Mall, Trois-Rivières, Burnaby, Victoria, Saint John and all Express
locations. All participating stores and respective opening times can be
found online at Toysrus.ca or Facebook.com/ToysRUsCanada.
**Requires purchase of all 16 SWAP Force Skylanders.
SOURCE: Toys "R" Us (Canada) Ltd.
For further information:
Laura Arlabosse-Stewart / Andrea Hanft
Paradigm Public Relations
email@example.com / firstname.lastname@example.org
416-413-5185 / 416-413-5196