Parents, your kids can have fun and play all day with Canada's coolest
TORONTO, May 27, 2013 /CNW/ - What if your job included being the first
to try out the hottest new toys and video games? Or to provide the
inside scoop to parents and gift givers on the hottest toy trends on
national TV? Well, Toys"R"Us, Canada has a 'dream job' opening, as it
searches for an enthusiastic child who is passionate about toys to
become its next Chief Play Officer (CPO). The next CPO can expect a
year full of fun, play and discovery which will include: toy training
sessions with toy manufacturers, regular home deliveries of the newest,
hottest toys to test, writing social media blogs, making television
appearances across the country, walking in the Toronto Santa Claus
Parade and acting as the spokesperson for Toys"R"Us in Canada.
"For our newest CPO we're looking for a dynamic child who is
enthusiastic about toys and has a vivid imagination. Through this
nationwide search, we're excited to see what our country's talented
youth have to offer," said Liz MacDonald, vice-president of marketing
and store planning, Toys"R"Us Canada. "We created the CPO role because
as Canada's Greatest Toy Store it is important to us to provide honest
opinions, education and advice on what games and toys children will
love, and who better to share those insights than a child?"
The current Chief Play Officer, Julianne Bisnaire, is retiring at the
ripe old age of 14 and as she passes the torch to the next lucky kid,
Bisnaire reflects on her past year and a half with the toy leader.
"Attending toy training sessions and getting to play with tons of toys and games on a regular basis was awesome," said Bisnaire. "I
loved having the coolest job in Canada and it was great to be able to
share my thoughts on the coolest new toys. My last duty is to help
choose the new CPO, so I'm really excited to see all the submissions
and to give someone else the chance to experience what I did."
Canadian kids, with the help and consent of their parents, can apply by
visiting www.toysrus.ca/cposearch and submitting a short video explaining why they should be Toys"R"Us,
Canada's next Chief Play Officer. In the video, kids are encouraged to
talk about something they are passionate about such as their favourite
toy, gadget or game. Toys"R"Us, Canada is calling all young individuals
who are comfortable in front of a camera, confident, well spoken,
energetic and most importantly, love to have fun and play with toys.
All eligible videos will be evaluated on their originality, creativity
and enthusiasm. To be considered, subject to the CPO search rules and
regulations, entries must be submitted before 11:59 p.m. EST on July 6,
2013 at www.toysrus.ca/cposearch.
Up to 10 finalists will be brought to Toronto for an in‐person interview
and audition with a panel of judges. The winner will be awarded a
one‐year contract as Toys"R"Us, Canada's Chief Play Officer. For
information on the rules, regulations and age requirement of the CPO
search, please visit www.toysrus.ca/cposearch.
About Toys"R"Us, Canada:
Toys"R"Us (Canada) Ltd. is part of Toys"R"Us, Inc., the world's leading dedicated toy and
juvenile products retailer. Toys"R"Us, Canada operates 74 stores across
the country. For store locations and convenient online shopping visit www.toysrus.ca.
SOURCE: Toys "R" Us (Canada) Ltd.
For further information:
Paradigm Public Relations