MONTREAL, Jan. 28, 2014 /CNW Telbec/ - In its efforts to promote
Montréal abroad and attract ever-increasing numbers of tourists to its
metropolis, in 2013 the team at Tourisme Montréal has racked up over 920,000 km worth of business travel that produced
165 tons of CO21. Actively involved in sustainable development issues, the Tourisme
Montréal office has chosen to offset its greenhouse gas (GHG) emissions
by making a symbolic contribution to an agroforestry project
implemented by Montréal Space for Life.
Through the Space for Life Foundation, the Tourisme Montréal office will donate $4,000 to the Montréal Botanical Garden's scientific research and development division in order to fund research
in the metropolitan area, specifically in the municipalities of
Notre-Dame-de-l'Île-Perrot and Saint-Télesphore. The plantation of trees and bushes will take place in the spring of
"Because of our interest in sustainable development, we have chosen to
offset the GHG emissions associated with the air travel of our
employees by supporting a Montréal organization. At the same time, this
donation enables us to finance research to combat climate change, a
cause that we consider particularly important for the tourism
industry," said Yves Lalumière, President and Chief Executive Officer
of Tourisme Montréal.
Agroforestry is a dynamic, ecologically based, natural resources
management system that, through the integration of trees on farms and
in the agricultural landscape, diversifies and sustains production for
increased social, economic and environmental benefits for land users at
"We are very happy that Tourisme Montréal is participating in this
project. Their funding will enable us to increase the number of trees
we can plant and monitor their growth in order to better understand
carbon sequestration," said Alain Cogliastro, Ph.D., a researcher at
the Montréal Botanical Garden's.
As part of the greening process the organization initiated in 2008 and
has been implementing for almost three years, Tourisme Montréal has
been working to reduce its environmental footprint and encourage the
tourism industry to go green. This is the fourth donation of its kind
made by Tourisme Montréal.
In order to help mobilize the industry, the organization set up a green
committee for the Montréal tourism community as well as a sub-committee
tasked with responding to specific issues affecting environmentally
responsible conventions. Starting last fall, an online Toolkit has also been made available for event organizers.
Business and leisure travellers seeking eco-friendly travel options will
find a number of helpful tips on the Green Montréal section of Tourisme Montréal's website.
About Montréal Space for Life
Montréal Space for Life, the first space in the world dedicated to
humankind and nature, brings together the Montréal Biodôme, Botanical
Garden, Insectarium and Rio Tinto Alcan Planetarium. Together they are
committed to safeguarding and showcasing biodiversity and invite people
from Canada and around the world to join in this bold, creative urban
About Tourisme Montréal
Tourisme Montréal leads the way in the collective effort to promote and
position Montréal as a premier destination for business and leisure
travel. It is also responsible for keeping Montréal's tourism product
in sync with constantly evolving markets. For more information, go to www.tourisme-Montréal.org.
1 Found using the Planetair Calculation Tool.
2 Source: World Agroforestry Centre
SOURCE: Tourisme Montréal
For further information:
Manager - Corporate Public Relations