MONTRÉAL, April 28, 2016 /CNW Telbec/ - Tourisme Montréal has mandated the agency Cossette as its technology partner for the redesign its digital ecosystem, including its web portals, mobile app and the back-end technology for its various tourist clienteles. Following a rigorous call for tenders, the selection committee, comprised of members of Tourisme Montréal's board of directors and senior management as well as external technology consultants, concurred that the solution proposed by Cossette was the most cutting-edge and innovative, and fulfilled Tourisme Montréal's ambitions and vision.
A leader in digital strategies and in the use of social media, Tourisme Montréal continues to innovate by developing an ecosystem that will accompany leisure and business tourists throughout their entire travel experience. Their trips will be enhanced by personalized content suggestions that will allow them to enjoy a truly memorable stay in Montréal, perfectly suited to their interests and passions.
"This project is one of Tourisme Montréal's most ambitious endeavours, which, as part of its hospitality strategy, aims to maximize the economic spin-offs for its members and the entire tourism industry in Montréal. The new digital ecosystem will also reaffirm Tourisme Montréal's leadership in the field of digital technology in North America," said Danièle Perron, Vice President Marketing at Tourisme Montréal.
About Tourisme Montréal
Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position Montréal as a destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market.
For more information, visit www.mtl.org.
SOURCE Tourisme Montréal
For further information: Andrée-Anne Pelletier, Manager - Corporate Public Relations, Tourisme Montréal, 514-844-3344 / 514-264-1638, email@example.com