Tourisme Montréal announces the appointment of Danièle Perron as Vice-President, Marketing

MONTRÉAL, Nov, 25, 2015 /CNW Telbec/ - Tourisme Montréal is pleased to welcome Danièle Perron as Vice-President, Marketing. She will start her new role on January 4, 2016.  

Ms. Perron has more than 25 years of experience as a strategist and manager. Over the years, she has developed solid expertise in marketing communications, CRM and digital marketing. She holds a bachelor's degree in Communications from Concordia University and Paris-Sorbonne. Her past experience includes acting as Vice-President and General Manager at Blitz, a subsidiary of Cossette, for nearly 20 years. In 2012, she became the General Manager at Magenta Photo Studios, which has 19 locations across Canada. After that, she went on to become President at FCB/Montréal, where she actively participated in the consolidation of the agency's areas of expertise and helped develop a new vision for the business. Ms. Perron is very active in the communications industry and is well-known for her sense of leadership, her integrated vision and her ability to innovate.

"Danièle Perron has all the skills required for the job and I'm delighted to have her on board. She will play an active role in strengthening Tourisme Montréal's leadership in digital marketing communications in North America and help grow tourism in Montréal. Ms. Perron is a major asset to our organization," said Yves Lalumière, President and Chief Executive Officer of Tourisme Montréal. 

The Tourisme Montréal team extends a warm welcome to Danièle Perron.

About Tourisme Montréal 

Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the "Montréal" destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market. For more information, visit

SOURCE Tourisme Montréal

Image with caption: "Danièle Perron, Vice-President, Marketing, Tourisme Montréal (CNW Group/Tourisme Montréal)". Image available at:

For further information: Andrée-Anne Pelletier, Manager - Corporate Public Relations, Tourisme Montréal, 514-844-3344, 514-264-1638,

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