WOODSTOCK, ON, March 13, 2014 /CNW/ - On March 19th - 20th, the Four Points by Sheraton London, Ontario, will be transformed with
high energy from tourism professionals in Southwestern Ontario, who
will gather for the third annual Ontario's Southwest Spring Conference.
This is a forum for those in the tourism industry to stay up-to-date
with trends, share ideas & best practices, and network with colleagues.
Many people don't know that Tourism is BIG business in Ontario. Tourists
spend over 1.4 billion a year in this region alone. It is estimated
that this revenue has created over 1,800 tourism jobs and unlike other
sectors of the economy, it continues to grow.
Conference MC, London's own Melissa Schenk, will kick things off
introducing Warren Everson, Senior Vice President, Canadian Chamber of
Commerce and David Goldstein, President & CEO, Tourism Industry
Association of Canada (TIAC) who will speak to this key message of the
Economic Impact of Tourism from a national perspective.
Assistant Deputy Minister of Tourism, Culture & Sport (MTCS), Richard
McKinnell and Executive Director, Southwest Ontario Tourism Corporation
(SWOTC), Jim Hudson will paint the big picture of Tourism province-wide
As the sun sets, attendees will jump on a bus and cruise over to the Jet
Aircraft Museum to build partnerships with colleagues amongst jets,
boats, motorcycles and cars while tasting some of the regions culinary
Day two starts with Ministry of Tourism Culture & Sport Director Neil
Coburn and Manager Imran Chowdhary who will coach attendees on how to
get the most out of our Ministry of Tourism, including the matching
funds partnership program that the industry can tap into. Delegates
will then have the opportunity to choose from sessions that focus on:
an Outlook on Hotels from Scott Allison VP of Marriott Hotels, Tourism
Growth Opportunities, Trends & Economic Impact of Boating & Fishing,
Social Media and more. Back by popular demand will be Theresa Syer who
will share the Blue Print to Evoking a WOW Visitor Experience Every
Time. CBC's Terry O'Reilly will conclude the conference with an
inspiring session that will get attendees thinking outside the box with
his message, "You don't need to outspend the competition, you just need
to outsmart them."
Tourism is one of the fastest-growing economic sectors in the world -
let's make sure we get our share here in Ontario's Southwest!
Southwest Ontario Tourism Corporation operates as a non-profit
organization, working collaboratively with tourism stakeholders and
municipal tourism offices to champion tourism as a vital economic
driver. This regional tourism organization spans nine municipal tourism
offices from Windsor to Cayuga in Haldimand County. The mandate
established by MTCS is to, increase revenue, profit, and employment
through; Workforce development, Product development, Investment
attraction and Marketing.
SOURCE: Southwest Ontario Tourism Corporation (SWOTC)
For further information:
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