Torstar Digital and Rogers Media form technology joint venture: Both invest
to grow TOPS (Total Online Publishing Solution)

TORONTO, Aug. 4 /CNW/ - Torstar Digital and Rogers Media today announced a technology joint venture to invest in TOPS, a leading edge, high volume content management system for internet media publishers.

The Total Online Publishing Solutions system (TOPS) offers end-to-end solutions for web and mobile media publishers. Established in 2005, TOPS allows publishers to quickly and inexpensively develop and manage digital properties with large amounts of content and high traffic volumes. Its flexible data architecture allows diverse properties to create customized asset types for any content they want to present - including articles, locations, events, businesses, reviews, comments, identities and other information. 

The Rogers Media investment creates an equal partnership with Torstar Digital in managing and developing TOPS, under a joint board and services provided by Torstar Digital under a management services agreement.

"We have been working with the TOPS platform for a year to great success. It's an outstanding set of solutions for our digital properties," said Claude Galipeau, SVP & GM, Digital Media, Rogers Media. "Citytv.com launched on TOPS last fall, as well as Flare.com and our all news radio sites, including 680News.com. TOPS has vastly improved the publishing power of our journalists and editors, our search engine performance, and our speed to market. This investment allows Rogers to co-develop a best-of-breed content management platform, and accelerate its adoption for our brands."

TOPS has been running thestar.com, one of Canada's leading newspaper sites, for over four years and Toronto.com, one of Canada's leading city guide sites, for nearly five years. TOPS also runs the sites of Metroland Media Group's news sites and Metro News of Canada (metronews.ca and journalmetro.ca).

"Our value proposition to publishers is that we can build the site you want quickly and then operate, maintain and improve it for you, with world-class features at very low expense," said Danny Galic, CTO and General Manager of TOPS.  "We offer TOPS as a service which means you don't have to buy software, hardware or hire any technologists. The publisher provides the idea for the site and we do all the building and maintenance. Publishers who use TOPS really appreciate the freedom from having to understand technology and hire technologists to realize their publishing visions. They also appreciate the sharing of costs on one infrastructure with other publishers using the platform."

"We have been delighted with the TOPS platform and are thrilled that Rogers Media shares our vision for continued investment and growth in it," said Tomer Strolight, President of Torstar Digital.  "Our commitment to having world-class technology that allows publishers to innovate and compete effectively has been core to our strategy and working with Rogers Media will advance that goal for both us and them."

About Torstar Digital

Founded in 2005 to pursue leadership in digital media for Torstar Corporation, Torstar Digital is building a portfolio of leading online brands that serve both Canadian advertisers and audiences, developing innovative technologies, and creating a centre of excellence for digital media talent. Torstar's current portfolio of leading digital properties includes thestar.com, toronto.com, Workopolis.com, Wheels.ca, Flyerland.ca, eyeReturn Marketing, Olive Media and a variety of regional sites.

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, is comprised of four channels, all of which are available nationally and in high definition, and the Shopping Channel, is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

SOURCE Rogers Media

For further information: For further information:

Charan Bhattal
Senior Brand Manager
Torstar Digital
416-687-5709
cbhattal@torstardigital.com

Jan Innes
Vice President, Public Affairs
Rogers Communications Inc.
416.935.3525
jan.innes@rci.rogers.com


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