TORONTO, Jan. 14, 2016 /CNW/ - You've heard the stats and seen the
headlines, single-serve coffee pods such as Keurig and Tassimo have
become very popular but have resulted in a colossal amount of waste
clogging our landfills. Finally, a Toronto start-up is doing something
about it. GoJava.ca will recycle your coffee pods for free!
Municipal and private recycling programs don't recycle your coffee pods.
Why? Because recycling the little capsules requires separating the
coffee grounds from the plastic casing. Once the materials are
separated, the coffee can be easily composted, and with some
creativity, the plastic can be recycled. The problem is that the
process is expensive and landfilling is cheap. The companies that
collect and dispose your waste have no incentive to add cost and
complexity to their operations, so off goes your coffee pod to clog the
nearest landfill. In the landfill, the coffee grounds, which are an
organic material, create methane gas, and methane is 20 times more
potent than carbon dioxide as a green house gas. Sorry Earth.
Enter GoJava.ca. GoJava has brilliantly created a solution that allows
consumers of coffee pods at home and at the office to recycle their
pods for free! So 'what's the secret?', you ask. The simple genius of
GoJava's approach is that the company sells the coffee to you and
captures a margin from the sale that allows them to pay for the
recycling service as a differentiator. Here is how it works:
You go online to GoJava.ca and purchase your favourite coffee â" it's the same coffee you already
drink, there is a huge selection. GoJava arrives on the next business
day with your order and a GoJava recycling bin, which you will use to
collect your used coffee pods. When you are out of coffee, you place
your next order. This time when GoJava arrives they bring your order
and collect your used pods. They aggregate those pods at their
warehouse and then pay a specialty recycling processor to shred the
pods and separate the coffee from the plastics. The coffee is composted
and the plastic is made into plastic lumber for use in things like
decking, park benches, and playgrounds. Problem solved!
There is no catch. The price you pay is often cheaper than at the
grocery store. The next business day delivery is free with a purchase
of $40. And the recycling is free as part of the service. So for all of
you out there that have been feeling the pinch of guilt each time you
throw your Keurig or Tassimo pod into the garbage, GoJava.ca is your salvation.
After a successful soft launch in 2015 GoJava.ca has officially launched
their service in Toronto and the surrounding area as of January 2016.
The coverage area includes: Toronto, Mississauga, Thornhill, Richmond
Hill, Vaughan, and Markham. The company has plans to expand their
service to other major cities across Canada and the United States. For
more information about the company visit GoJava.ca.
Image with caption: "GoJava.ca (CNW Group/GoJava.ca)". Image available at: http://photos.newswire.ca/images/download/20160114_C9780_PHOTO_EN_44614.jpg
For further information:
Media Contacts: Eugene Ace, Founder & President, firstname.lastname@example.org, 647-290-7436, GoJava.ca