TORONTO, Dec. 7, 2012 /CNW/ - Nazim Kadri and the Toronto Marlies are
bracing themselves for a barrage this Sunday at Ricoh Coliseum. But
it's not just the visiting Abbotsford Heat that have them bracing for
an attack. The home team is anticipating a cascade of stuffed bears
launched to the ice by fans immediately following their first goal.
The Children's Aid Foundation and RONA are inviting Toronto Marlies fans
to take part in a special Teddy Bear Toss on December 9th at Ricoh Coliseum in Toronto by purchasing JJ Bears at RONA stores
across the GTA or at the arena on game day. All JJ Bears collected
from the ice and their sales proceeds will benefit deserving children
in the care of Toronto Children's Aid Societies just in time for the
"The Toss is really about fans in our great community sending a message
that all kids deserve joyful experiences and happy childhood memories,
especially those in care," said Joe Canavan, Chair of the Children's
Aid Foundation Board. "Our donors also understand this which is why
CIBC has graciously sponsored 215 kids in care and their guardians to
attend this weekend's game," he added.
Canavan also sees the power of impassioned fans. "Last week the ice at
Scotiabank Saddledome was littered with more than 21,000 stuffed toys
by Calgary Hitmen fans. I believe we can create that type of impact
here in Toronto as well."
The message of helping young people has not been lost to the RONA
Foundation. For over 10 years the organization has supported
initiatives that help young people achieve their potential and take
their rightful place in the workforce and community.
"RONA feels very strongly about providing underprivileged youth with
opportunities that will allow them to enhance their lives," said Paul
Sharpe, Vice President - Retail, RONA, Ontario. "Providing access to
education is one of these opportunities that we feel is most important.
In partnering with the Children's Aid Foundation for the JJ Bear
Campaign, we are able to offer scholarships to youth who may otherwise
not have the means necessary to attend post secondary education. We,
along with so many others, are helping these children realize their
full potential, and that is perhaps the best gift we can give them."
Prior to and beyond the game at Ricoh Coliseum, which starts this Sunday
at 3:00 pm, JJ Bear stuffed toys will be available at RONA stores
across Ontario until December 30, 2012. Established through the
Children's Aid Foundation, the 5th annual JJ Bear Campaign provides funding by means of a RONA scholarship
fund to Ontario youth in the care of Children's Aid Societies so they
are able to attend post-secondary education.
RONA is the largest Canadian distributor and retailer of hardware, home
renovation and gardening products. The Corporation operates a network
of more than 800 corporate, franchise and affiliate stores of various
sizes and formats under several banners, and a network of 18 hardware
and construction-materials distribution centres which are flexible and
perfectly adapted to the diverse needs of its clientele. RONA is also a
leader in the specialized plumbing and HVAC market, primarily serving
commercial and professional customers with a network of close to 60
sales outlets across the country.
In total, RONA supplies nearly 1,500 sales outlets, of which more than
830 are under one of its banners, as well as close to 600 clients,
independent dealers, in its distribution network. With more than 30,000
employees working under its family of banners in every region of
Canada, the RONA store network generates consolidated sales of
$4.8 billion and over $6 billion taking into account the total impact
of the retail sales of franchise dealers, affiliates and other
independent dealers who buy their supplies at RONA. For more
information, visit rona.ca
About the Children's Aid Foundation
An astonishing number of children in Canada are at risk and need our
help. Many suffer in poverty, while others have been victims of abuse
and neglect. A staggering 76,000 of them live in foster homes or a
residential facility. The mission of the Children's Aid Foundation is
to fund programs that give them skills and hope for a promising future.
SOURCE: Children's Aid Foundation
For further information:
Manager, Marketing and Communications
Children's Aid Foundation
416-923-0924 ext 230
Regional Communications Specialist
416.241.5129 ext. 215