Toronto Maple Leafs partner with Rover to deliver iBeacon experiences to fans

TORONTO, June 25, 2015 /CNW/ - Mobile proximity platform provider Rover announced today that it will provide its services to enhance the fan experience starting with the Toronto Maple Leafs Draft Party on Friday June 26th using beacon-triggered content delivered through the Toronto Maple Leafs mobile app. Fans at the event with the app will be able to win prizes, interact with Legends Row and explore the many activities that make up the draft party program.

"Our priority is creating the best experience for our fans, whether it is in-arena or at events like the Draft Party, and the technology available through companies like Rover provides some exciting possibilities," said Shannon Hosford, Vice President of Marketing and Communications for MLSE. "We look forward to exploring new interactive options to ensure our fans are always as close to the action as they can be."

In addition to professional sports teams, Rover continues to expand its retail presence which already serves leading brands in grocery, pharmacy and specialty retail.

"Proximity marketing is emerging as one of the most engaging channels available and Rover makes it easy for marketers to capitalize on it" says CEO of Rover, John Coombs. "Across all of the verticals the platform serves, we are seeing extremely impressive engagement rates of 45-85% for proximity-triggered content."

"We see the powerful results of proximity marketing every day as we help our customers take advantage of it. Professional sports is a natural fit for this technology and we look forward to working with innovative teams like the Leafs who are building the fan experience of the future."

About Rover

Rover is a mobile engagement platform which leverages iBeacon and GPS technology to connect marketers with their customers at the right time. The platform serves hundreds of locations, in a number of key sectors including professional sports, retail, loyalty and tourism. As a leader in proximity marketing, Rover compliments the platform with industry insights and comprehensive campaign support. Customers are guided from pilot to full scale rollout, ensuring they achieve a positive ROI from this powerful channel. Visit www.roverlabs.co for more information.

SOURCE Rover Labs Inc.

For further information: Press Contacts: John Coombs, Rover, info@roverlabs.co; Abby Albino, Maple Leaf Sports and Entertainment, abby.albino@mlse.com

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