TORONTO, June 28 /CNW/ -
Toronto Hydro-Electric System Limited ("Toronto Hydro") has found through a survey with Leger Marketing(1) that nine per cent of Torontonians hold on to a lonely sock for at least a year while others (almost one in five) keep that lonely sock forever in hopes of a reunion with its 'sole mate'. Toronto Hydro can help customers battling the lonely sock syndrome in two ways.
Take a Load Off: In partnership with Toronto-area The Home Depot Stores, Caplan's Appliances and the City of Toronto, customers that purchase a new ENERGY STAR washing machine in the months of April, May, June and now JULY (2010) will receive an $80 instant rebate, a $60 mail-in rebate from the City of Toronto, plus an eco-friendly indoor drying rack (valued at $68.) ENERGY STAR washing machines not only save water and electricity, but front-loading machines may also help to reduce the occurrence of missing socks.(2)
Toronto Hydro Sock Exchange: For those socks already widowed, Toronto Hydro is now offering the Sock Exchange. Toronto customers who send in a photo and brief description of their lonely sock to firstname.lastname@example.org will be eligible to receive a free eco-friendly indoor drying rack. All candidates will be reviewed for compatibility with other socks in the database. Owners will be notified and matches will be posted on the website.
For more information on both programs, go to www.torontohydro.com/wash
For the washing machine program and the Toronto Hydro Sock Exchange: www.torontohydro.com/washCaplan's Appliances: http://www.caplans.ca
City of Toronto Water Efficiency: www.toronto.ca/watereff
The Home Depot: http://www.homedepot.ca/ecooptions
Toronto Hydro Corporation is a holding company, which wholly-owns two principal subsidiaries:
- Toronto Hydro-Electric System Limited - which distributes electricity
and engages in Conservation and Demand Management ("CDM") activities;
- Toronto Hydro Energy Services Inc. - which provides street lighting
The principal business of the Corporation and its subsidiaries is the distribution of electricity by Toronto Hydro-Electric System Limited. Toronto Hydro-Electric System owns and operates an electricity distribution system, which delivers electricity to approximately 690,000 customers located in the City of Toronto. It is the largest municipal electricity distribution company in Canada and distributes approximately 18% of the electricity consumed in Ontario.
1. Leger Marketing, using a national random sample of 1077 respondents from Leger Marketing's Web panel, this method simulates a probability sample which would yield a maximum margin of error of +\-3.0%, 19 times out of 20;
2. Discussions with Bosch Canada
SOURCE Toronto Hydro Corporation
For further information: For further information: Tanya Bruckmueller, Toronto Hydro, email@example.com, W: 416.542.2621, C: 416.903.0440