Toluna Launches Fully-Automated, Real-Time Concept Testing Tool

PowerConcept is the latest addition to the Automated Insights suite available within the QuickSurveys platform; methodology powered by Harris Interactive

WILTON, Conn., Sept. 19, 2016 /CNW/ -- Toluna, leading provider of on-demand, real-time digital consumer insights, announces the launch of the latest addition to the Automated Insights suite available within the QuickSurveys platform, PowerConcept. Toluna's revolutionary QuickSurveys platform boasts an ever-expanding suite of Automated Insights products that guide users from survey design through deployment, respondent targeting, and data visualization with a click of a button, all in real-time.

Frédéric-Charles Petit, Toluna's CEO believes that, "Automation and digitalization are the keys to success for market research professionals, and marketers who rely on direct access to research solutions to power real-time, informed decision-making.  PowerConcept is comprehensive, the interface is easy-to-use, insight is available in real-time, and extremely actionable.  We've built a suite of tools that meet the needs of brands and agencies alike."

Phil Ahad, Senior Vice President, Digital Solutions states, "We're changing the way people conduct research and empower them to do it on their own, armed with superior methodologies embedded into an intuitive platform. PowerConcept is powered by Harris Interactive, and provides brands and creative agencies with the best tool possible as research quality is infused in the process." Ahad continues "We've found speed and accessibility are critically important for concept testing in particular.  PowerConcept provides the fastest and highest quality of concept research data in the market."

PowerConcept enables users to understand the overall strength of their branding, product, or advertising concepts, yielding insights ten times faster than traditional concept testing methods and at a fraction of the cost, with high-quality results.

How PowerConcept works within QuickSurveys Automated Insights;

1. Select a concept product, or service category.

2. Add up to 8 concepts, which can be images, video, or copy.

3. Create the survey with an intuitive wizard guiding the way

4. Target their audience in real-time leveraging the Toluna community of 10+ million (in most of Toluna's 59 markets).

PowerConcept then builds the survey in real time, with a full reporting suite available in minutes:

  • Read-to-share infoboard of actionable and directional insights.
  • Comprehensive PowerPoint deck of customizable slides.
  • A TolunaAnalyticsTM dashboard for advanced data visualization and analysis capabilities.
  • Toluna QuickSurveys received 10 million dollars in private funding in Q4 2015 to accelerate development.

About Toluna

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world's largest social voting community of 10 million members across 59 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 19 offices in Europe, North America, Asia, and MENAP. For more information, please visit

CONTACT: Michelle McQueen, 1-917-370-6016,


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