Today: National Cheesecake Day Cake Walk

Fibre 1* Cheesecake Bars Take to Toronto Streets –

TORONTO, July 30, 2016 /CNW/ - Today, on National Cheesecake Day, Torontonians can have their cake and eat it too!

To celebrate the day dedicated to the ubiquitous indulgent dessert, the Fibre 1* Cake Walk will see larger-than-life cheesecake mascots participating in a speed walk course through the city – while giving out free cheesecake bars.

Following the very technical steps of race walking, the mascot bars will showcase the art of straight-leg stepping and hip rolling – allowing them just the right posture to wiggle their way around town.

Follow the Cake Walk on Facebook at

The origins of cheesecake date back to ancient Greece where the dessert was considered to be an excellent source of energy – so much in fact, that this now-famed dessert was even served to competing athletes in the very first Olympic game in 776 B.C.

About Fibre 1* Cheesecake Bars

New Fibre 1* Cheesecake Bars are both delicious, and serve as a healthier-for-you dessert alternative.   At only 150 calories, and with the added benefit of fibre, these bars allow you to have what you crave. Fibre 1* Cheesecake Bars are available in Key Lime and Chocolate flavours.

Fibre 1 is a trademark of General Mills © 2016

SOURCE General Mills Canada Corporation

For further information: To learn about the route and catch footage of the cake, contact: Tiffany Fisher, 416-456-7650,


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