Tim Hortons #WarmWishes Holiday Cup Double Doubles the Warmth

 

Tim Hortons social media campaign encourages Canadians to share #WarmWishes and do good for others this holiday season

OAKVILLE, ON, Nov. 17, 2014 /CNW/ - Tim Hortons annual holiday cups have arrived, dressed for the season and, for the very first time, feature a celebratory hashtag #WarmWishes. 

"Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim Hortons holiday cup on social media, so we decided to include a hashtag to give Canadians a gathering place to share their warm wishes," says Peter Nowlan, Chief Marketing Officer, Tim Hortons.

To celebrate the warm and cozy cup, which comes in a variety of festive sweater designs – one for each size cup – Tim Hortons is launching a social media campaign using the new #WarmWishes hashtag to encourage Canadians to do good for others in an effort to help spread some warmth this holiday season.

"We're fortunate to have incredible guests who are already spontaneously doing good deeds during the holidays, so we wanted to mirror that generosity with this campaign," explains Nowlan. Each time a guest shares a good deed using the #WarmWishes hashtag on Twitter or Instagram, Tim Hortons will pay-it-forward and donate a toque to a child in need through the Tim Horton Children's Foundation with a goal of providing up to up to 10,000 children with a warm and cozy toque.

"We want to give our guests added incentive to share their holiday good deeds, whether it is shovelling a driveway or holding a door open, and in turn we will pay-it-forward," says Nowlan. "We feel that one good deed deserves another."

To kick off the campaign, Tim Hortons is bringing #WarmWishes to life today with a specially designed matching knit sweater for its travelling coffee truck, the TimsRunner. The "yarn-bombed" TimsRunner will be en route in Toronto during the holiday season surprising guests throughout the city with a free hot cup of Tim Hortons new Dark Roast coffee.

"Knitting a sweater for the TimsRunner is a festive way for us to say thank you, spread cheer, and give our guests something to smile about while enjoying a coffee on us," says Nowlan. "When the time comes to remove the sweater, the yarn will be washed and repurposed into blankets that will be donated to a local shelter." 

To participate in the campaign, and to help Tim Hortons reach its goal of providing up to 10,000 children with a warm and cozy toque, guests can share their good deeds with @TimHortons on Instagram or Twitter using the #WarmWishes hashtag. Guests are also encouraged to visit TimHortons.com/WarmWishes to view photos from other Canadians who have shared their #WarmWishes. 

Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 28, 2014, Tim Hortons had 4,590 systemwide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

Video with caption: "Tim Hortons celebrates the launch of its new #WarmWishes holiday cups and social media campaign encouraging Canadians to share good deeds over the holiday season by surprising Torontonians with free Dark Roast coffee from its "yarn-bombed" mobile coffee truck.?". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20141117_C2951_VIDEO_EN_8165.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20141117_C2951_VIDEO_EN_8165.jpg&order=1&jdd=20141117&cnum=C2951

Video with caption: "Video: Tim Hortons celebrates the launch of its new #WarmWishes holiday cups and social media campaign encouraging Canadians to share good deeds over the holiday season by "yarn-bombing" its mobile coffee truck in the same sweater motif as its holiday cups.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20141117_C2951_VIDEO_EN_8166.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20141117_C2951_VIDEO_EN_8166.jpg&order=2&jdd=20141117&cnum=C2951

Image with caption: "Tim Hortons introduces new warm and cozy holiday cups, featuring the hashtag, #WarmWishes. To celebrate, Tim Hortons has launched a social media campaign using #WarmWishes to encourage Canadians to do good for others this holiday season. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20141117_C2951_PHOTO_EN_8167.jpg

Image with caption: "Each time a guest shares a good deed using the #WarmWishes hashtag on Twitter or Instagram, Tim Hortons will pay-it-forward and donate a toque to a child in need through the Tim Horton Children’s Foundation. Tim Hortons’ goal is to provide to 10,000 children with a warm and cozy toque this holiday season. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20141117_C2951_PHOTO_EN_8168.jpg

Image with caption: "To celebrate the launch of Tim Hortons new #WarmWishes holiday cups and social media campaign to encourage Canadians to share good deeds over the holiday season, Tim Hortons, with the help of Toronto-based knitting store, Lettuce Knit, “yarn-bombed” Tim Hortons’ mobile coffee truck in the same sweater motif as its holiday cups. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20141117_C2951_PHOTO_EN_8169.jpg

SOURCE: Tim Hortons

For further information: or to arrange an interview, please contact: Michelle Robichaud, robichaud_michelle@timhortons.com, 905-339-5047

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http://www.timhortons.com

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