Tim Hortons Smile Cookie campaign raised nearly $18.8 million this year in support of over 600 charities and community groups across Canada and in the United States Français
TORONTO, May 10, 2024 /CNW/ - Tim Hortons is proud to announce that nearly $18.8 million was raised through the sales of Smile Cookies this year, supporting over 600 charities and community groups across Canada and in the United States.
"We'd like to extend a huge thank you to every Tims guest who supported our annual Smile Cookie campaign this year. Through your generosity and support, we're collectively making a big impact for more than 600 charities and community groups," says Axel Schwan, President of Tim Hortons.
"I'd also like to send a big thank you to Tims restaurant owners, their team members and volunteers who hand-decorated millions upon millions of Smile Cookies over the course of seven days. A lot of hard work went into raising such an incredible amount through Smile Cookies this year and it takes a dedicated team to make it happen!"
The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children's Hospital. Since then, the annual charitable campaign has raised a total of more than $129 million for charities and community groups, which are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools.
Rhonda Pardy and Greg Crisanti, Tim Hortons restaurant owners in Dauphin, Man., sold the most Smile Cookies this year: over 43,500 in seven days! With just over 8,000 residents in Dauphin, that's about five Smile Cookies each for everyone in town! The proceeds from the sales of Smile Cookies in Dauphin are being donated to the Smilezone Foundation.
Tim Hortons restaurant owners will be presenting their charity partners with Smile Cookie cheques over the coming weeks.
About Tim Hortons
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over nearly 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,700 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca
SOURCE Tim Hortons
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