OAKVILLE, ON, April 30, 2013 /CNW/ - The results of an annual survey of
the world's most reputable companies as conducted by The Reputation
Institute, ranked Tim Hortons number one against all other Canadian
The survey, which polled more than 5,000 Canadians about 100
multinational brands, rated companies across seven different criteria
and saw Tim Hortons score the highest among all brands in the areas of
performance and citizenship. The survey attributed the high citizenship
score to the company's community involvement, with programs such as
Smile Cookie, Timbit minor sports sponsorships and the Tim Horton
"We're flattered to be recognized by Canadians as the country's most
reputable company," said Bill Moir, Chief Brand and Marketing Officer,
Tim Hortons. "Most of all, we're proud to be recognized for our
community involvement, as we continuously strive towards making a true
difference through our community programs."
Companies were also rated based on products and services, innovation,
leadership, governance and workplace. Tim Hortons also placed 10th among all global brands in Canada, coming out ahead of well-known
international brands such as Honda, Apple and Amazon.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks including lattes, cappuccinos and espresso shots,
specialty teas, fruit smoothies, home-style soups, fresh Panini and
classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of December 30th, 2012, Tim
Hortons had 4,264 system-wide restaurants, including 3,436 in Canada,
804 in the United States and 24 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
SOURCE: Tim Hortons Inc.
For further information: