One of the first national restaurant chains to take part in Informed
Continues commitment to nutritional disclosure leadership and healthier
OAKVILLE, ON, Sept. 30, 2013 /CNW/ - Tim Hortons today announced it will participate in Manitoba's nutrition
information program, Informed Dining, after making the same commitment
in British Columbia in April. Manitoba is the second province to adapt
the proposed comprehensive national program, spearheaded by the
government of British Columbia, the Canadian Restaurant and
Foodservices Association (CRFA) and leading restaurant companies such
as Tim Hortons.
The program's goal is to provide restaurant guests with easily
accessible and wide-ranging nutritional values such as calories, fat,
sodium and many others in their favourite restaurants.
"Tim Hortons guests continue to be interested in nutrition and healthier
menu options and want to make informed decisions about their choices,"
said Scott Bonikowsky, Vice President, Corporate Affairs, Tim Hortons.
"Tim Hortons has been committed to providing comprehensive nutritional
information beyond calorie counts since 1999 when we introduced our
first chain-wide nutrition guide. In-restaurant posters followed and
now we have even more avenues through which we make this information
easily available, such as our comprehensive website and mobile app
Tim Hortons Nutrition Guide is updated annually and is displayed in
every restaurant. In 2012 alone, 1.4 million copies of the guide were
printed. The Nutrition Guide is also printed on the back of all tray
In 2007, Tim Hortons launched an innovative online Nutrition Calculator,
with which guests can easily put together favourite meal and drink
combinations in different sizes and custom options to get precise and
detailed nutritional values such as calories, fat, cholesterol, sodium,
dietary fibre, sugar, protein and vitamin content.
"Not every guest focuses on calorie counts alone. Everyone has
different dietary needs and concerns and Informed Dining provides a
more wholesome approach to nutrition disclosure," added Bonikowsky. "We
are excited to be part of this initiative which we believe can be
adopted across Canada and we look forward to the program's national
Tim Hortons commitment to nutrition extends beyond information
disclosure. The company significantly reduced trans fats in menu
offerings and was in compliance with the voluntary guidelines suggested
by the Canadian Trans Fat Task Force three years in advance of the June
2009 deadline. Tim Hortons Sodium Reduction Initiative in 2010
resulted in a 31 per cent sodium decrease in soups, 49 per cent in deli
meats, 22 per cent in muffins and 15 per cent in hot beverages.
Tim Hortons has been introducing healthier menu options for many years,
such as yogurt and berries, a selection of sandwiches with eight grams
of fat or less, whole wheat wraps, homestyle oatmeal, low fat muffins,
egg white breakfast sandwiches, smaller portion Wrap Snackers, whole
grain English muffins and real fruit smoothies. Most recently, the
company launched their first certified gluten-free product - a coconut
macaroon. The focus on health and nutrition innovation is ongoing.
"Tim Hortons understands the importance of good nutrition and is
committed to offering our guests a variety of nutritious and great
tasting food choices," said Bonikowsky. "We continue to evolve our menu
in order to meet our guests' changing needs and desires by offering
choices that can fit into a healthy lifestyle. Whether it's our coffee,
fresh baked goods or our home-style soups and sandwiches, there is
something for everyone."
For more information about Tim Hortons commitment to nutrition, visit http://sustainabilityreport.timhortons.com/individuals_guests_initiatives.html#menu
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks (including lattes, cappuccinos and espresso shots),
specialty teas and fruit smoothies, fresh baked goods including our
trademark donuts, grilled Panini and classic sandwiches, wraps, soups,
prepared foods and other food products. As of June 30th, 2013, Tim Hortons had 4,304 systemwide restaurants, including 3,468 in
Canada, 807 in the United States and 29 in the Gulf Cooperation
Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
SOURCE: Tim Hortons
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