OAKVILLE, ON, April 28, 2014 /CNW/ - Tim Hortons Inc. (NYSE: THI) (TSX:
THI) today announced the appointment of Molson Coors© veteran Peter Nowlan as Chief Brand and Marketing Officer, effective
May 21st, 2014.
Nowlan will succeed Bill Moir, whose planned retirement was disclosed in
August of 2012. Moir will assist in an effective transition which will
be completed by August 31, 2014, and he will continue to be involved
with the brand as President of the Tim Horton Children's Foundation
until the end of 2015, as well as be available to the CEO for strategic
initiatives and programs as required.
"We are indebted to Bill for his nearly 25 years of leadership in
stewarding the unique and privileged brand position we enjoy today, and
we believe Peter is ideally positioned to support our ongoing growth
and evolution in the future," said Marc Caira, president and CEO.
Nowlan is currently Chief Commercial Officer of Molson Coors Canada,
where he is responsible for all sales and marketing activity, and prior
to that he was Chief Marketing and Strategy Officer for the
organization. Nowlan has a proven track record in food and beverage
marketing. He has led breakthrough advertising and marketing at Molson
Coors and is well-known for his innovative approaches and as a catalyst
for new ideas.
Prior to joining Molson Coors Canada, he was vice-president of Marketing
and Strategy for Kraft's U.S. Grocery sector. He also held senior roles
for Kraft in Asia and Canada across various product categories. Nowlan
started his career with Nabisco and held a variety of roles including
heading up marketing for their Snacks division.
"Peter is a highly respected and proven marketing leader with a track
record of success in every role he has had, with experience that spans
Canada, the U.S. and International markets. We are delighted to
welcome Peter to the Tim Hortons team, where he will apply his
considerable talents and energy toward our continued growth as one of
our industry's most trusted and consumer-centric brands," added Caira.
"Tim Hortons enjoys incredible brand trust and equity. Helping to
steward and build upon the brand's special consumer connection is a
tremendous opportunity and I am looking forward to working across the
organization and with Tim Hortons restaurant owners to enhance our
brand leadership even further," said Nowlan.
Image with caption: "Veteran Molson-Coors marketer Peter Nowlan appointed Chief Brand and Marketing Officer of Tim Hortons Inc. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140428_C5548_PHOTO_EN_39715.jpg
SOURCE: Tim Hortons
For further information:
Scott Bonikowsky, (905) 339-6186 or firstname.lastname@example.org