Funds donated to the recovery, restoration and rebuilding of Southern
OAKVILLE, ON, June 26, 2013 /CNW/ - Tim Hortons today announces a
multi-level support program, reinforcing the company's unwavering
commitment to aid flood-damaged Southern Alberta communities, with
national, provincial and grassroots initiatives.
Rallying to support their fellow Albertans, Tim Hortons restaurant
owners have created a special Alberta Rose donut, with 100 per cent of the sales from the $1 baked good going
directly to Red Cross flood relief efforts. The Alberta Rose is a vanilla dipped, bloom donut with a venetian cream center, topped
with strawberry bark. Available for a limited time at participating
Alberta restaurants beginning this Friday, June 28th .
"Our thoughts continue to be with all those affected by the floods in
Southern Alberta," explains Doug Anthony, Vice President, Western
Canada. "As a company deeply rooted in community partnerships, Tim
Hortons is committed to continuing our on-the-ground community and
national support efforts, to assist those affected by the floods, as
well as those working tirelessly on the front line."
Beginning today, Canadians wishing to help, can text "FLOOD" to 45678 to
donate $5 with all proceeds going to the Canadian Red Cross Alberta
Floods Fund, the same initiative to which Tim Hortons has also
committed to donate $100,000.
"We are very fortunate to have exceptionally generous guests, staff and
restaurant owners and a community that is anxious to find ways to
support the recovery efforts taking place throughout Southern Alberta,"
Tim Hortons restaurant owners and the company will continue to support
volunteer efforts in flood affected communities throughout the
rebuilding process by assisting on-the-ground with delivering food,
brewed coffee, and lending a hand for as long as is needed until
Alberta is back on its feet.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks including lattes, cappuccinos and espresso shots,
specialty teas, fruit smoothies, home-style soups, fresh Panini and
classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of March 31st, 2013, Tim
Hortons had 4,288 systemwide restaurants, including 3,453 in Canada,
808 in the United States and 27 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
Image with caption: "100 per cent of the sales from Tim Hortons Alberta Rose donut will go to support Red Cross flood relief efforts (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20130626_C3427_PHOTO_EN_28525.jpg
SOURCE: Tim Hortons
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