Global dance community mobilized for the very first time via livestream to join the fight against AIDS
MELBOURNE, Australia, Dec. 1, 2012 /CNW/ - International DJ and dance music pioneer, Tiesto, together with (RED) and some of the world's biggest dance artists, tonight celebrated World AIDS Day with a truly unique one-off music event. Playing exclusive sets live-streamed from the Stereosonic Music Festival in Melbourne via YouTube, the event saw the global dance community loudly join the fight for an AIDS FREE GENERATION by 2015. Alongside DJs including Avicii, Laidback Luke, Calvin Harris, Martin Solveig and many more, Tiesto played to a capacity crowd as he celebrated his exclusive compilation album, DANCE (RED), SAVE LIVES, rocketing to No.1 in iTunes dance charts around the world.
In a move which boldly reinforces Tiesto and the dance world's commitment to helping fight for an AIDS FREE GENERATION, Tiesto has pledged a dollar for dollar match for the first $100,000 donated by fans on the (RED) Crowdrise page. Alongside Laidback Luke, both artists are offering fans unique prizes in exchange for donations to the cause. Prizes include personal thank yous, merchandise, meet and greets and the chance to see Tiesto play in Atlantic City on New Year's Eve. For a full list of prizes and to donate, fans should go to www.crowdrise.com/DanceREDSaveLives.
In six years (RED) has raised $200 million to fight AIDS through the Global Fund to Fight AIDS, Tuberculosis and Malaria, the world's leading financier of programs to fight these three diseases. 100% of the money raised has gone to work on the ground in Africa, impacting the lives of more than 14 million people through prevention, treatment, counseling, HIV testing and care services. All proceeds of the sale of the DANCE (RED), SAVE LIVES album will be donated to the Global Fund.
Talking about his livestream and album, Tiesto said; "Tonight's show was absolutely extraordinary! We had 45,000 people dancing in Melbourne and thousands more around the world joining the fight to begin the end of AIDS. Tonight I saw first hand the passion and energy dance fans can bring to this critical cause, so I urge everyone to stand up, dance and get involved. Buy the album or donate, and you can deliver an AIDS FREE GENERATION by 2015."
For further information:
Sabrina Lynch, +1-212-219-2787, firstname.lastname@example.org