Three Reasons Why You Need a Digital Media Kit For Your Next Campaign

TORONTO, Aug. 8, 2016 /CNW/ - When launching your next marketing campaign, one of your primary goals will be to maximize campaign reach. Using a customized branded landing page as a digital media kit while also housing your release and multimedia assets will make your content stand out. 

This CNW whitepaper looks at how Pivotal, a personal technology company, used a custom landing page to ensure their product launch stood out as they entered an already crowded market. Their launch needed incredible and prolonged reach; they needed to continue to gain the attention of their audience long after the launch itself.

A digital media kit allowed them to house their release and multimedia assets on one platform, acting as a hub where they could direct media.

As well as looking at this case study, the article offers reasons why a digital media kit is right for your next release. These include:

  1. Create a visual impact
  2. Establish a strong call-to-action
  3. It acts as a press hub

To read the case study as well to find out more about digital media kits or campaign microsites, visit our Knowledge centre and download our free article today, Pivotal Drives Membership & Revenue with Launch Announcement: A Multimedia Case Study.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "3 reasons why you need a digital media kit (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

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