Thousands say goodbye to expensive, restrictive wireless contracts and switch to Mobilicity over weekend

National Break Your Wireless Contract Day video documents event, thanking Canadians for their support

TORONTO, June 28, 2012 /CNW/ - Mobilicity today released a video to thank the thousands of Canadians who broke their wireless contracts last weekend during National Break Your Wireless Contract Day.

The video captures Big 3 consumers ringing the Mobilicity bell as they break their contracts and switch to Mobilicity's affordable, no-contract unlimited talk, text and data service. It also includes footage of the event's bold Break Free campaign's mass advertising, building projections, chalk art, chain gang street team and a celebratory parade.

"Everyone at Mobilicity, from our dealer principals and part-time store staff to our team at head office wanted to personally thank Canada for making National Break Your Wireless Contract Day a big success," said Mobilicity Chief Customer Officer Anthony Booth. "Thank you for your support and joining with us in proclaiming that Canadians deserve freedom and that wireless contracts put that freedom at risk."

About 12% of all consumer complaints in Canada concern wireless contracts, according to Montreal-based non-for-profit consumer advocacy group Option Consommateurs.

The video can be viewed www.breakyourcontract.ca

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

SOURCE Mobilicity

For further information:

images or interviews, please contact:
Sheryl Steinberg
Director, Corporate Affairs
Mobilicity 647-70-PRESS
media@mobilicity.ca

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