This year back-to-school doesn't mean back-to-stains

Tide with Acti-Lift fights stains and helps keep school clothes looking great

TORONTO, Aug. 11 /CNW/ - Shopping for new back to school clothing tops most parents' to-do lists and, ultimately, laundry lists. While kids delight in showing off the latest fashion trends, parents are faced with inevitable fashion fiascos: stains. Messy arts and crafts, greasy lunch spills and difficult grass stains can threaten the lifespan of a new outfit. This season, feel good about letting your kids be kids, and send them back to school with confidence behind Tide - a brand you can trust on tough stains. Tide lifts many dry stains as if they were fresh with its Acti-Lift technology.

"The number one challenge facing consumers has been removing stubborn set-in stains in their entirety, often resulting in ruined clothes," says Robert Pettifer, Product Researcher for Procter & Gamble's Fabric Care Division. "Tide with Acti-Lift addresses this problem and allows kids to make the most of their play time and parents to make the most of their clothing investments."

Available across Canada in July, Tide with Acti-Lift is sure to help save precious time and money spent on laundry, and get an "A plus" grade from moms across the country.

TIDE with ACTI-LIFT LAUNDRY 101

All Tide detergents are formulated with a blend of surfactants, polymers and enzymes which direct cleaning ingredients to soils and stains. Acti-Lift's stain fighting technology, found in most* Tide liquid laundry detergents, includes ingredients that deep clean fibers, help break-up dry stains and provide a whiteness boost.

So what's in Tide Original with Acti-Lift that helps it remove stains with ease? It's simple:

  1. Enzymes - Help clean and clear the fabric surface to allow for stains to be lifted away
  2. Polymers - Offer deep cleaning power to help pull stains off garments and keep them away
  3. Booster - An added agent that helps brighten whites with every wash

* Acti-Lift is not available on Tide Free, Tide Coldwater Free, or Tide Total Care

About Tide®

For 60 years, Tide has been caring for the clothes of Canadian families and helping to provide the everyday miracle of clean clothing. Please visit www.tide.ca for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.

About Procter & Gamble

Four billion times a day, P&G (NYSE: PG) brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble

For further information: For further information:

Victoria Maybee, P&G Fabric Care | 416-730-4793 | maybee.v@pg.com
Tamar Nersesian, Optimum PR | 416-969-1291 | tamar.nersesian@cossette.com

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