Tide with Acti-Lift fights stains and helps keep school clothes looking
TORONTO, Aug. 11 /CNW/ - Shopping for new back to school clothing tops
most parents' to-do lists and, ultimately, laundry lists. While kids
delight in showing off the latest fashion trends, parents are faced with
inevitable fashion fiascos: stains. Messy arts and crafts, greasy lunch
spills and difficult grass stains can threaten the lifespan of a new
outfit. This season, feel good about letting your kids be kids, and send
them back to school with confidence behind Tide - a brand you can trust
on tough stains. Tide lifts many dry stains as if they were fresh with
its Acti-Lift technology.
"The number one challenge facing consumers has been removing stubborn
set-in stains in their entirety, often resulting in ruined clothes,"
says Robert Pettifer, Product Researcher for Procter & Gamble's Fabric
Care Division. "Tide with Acti-Lift addresses this problem and allows
kids to make the most of their play time and parents to make the most of
their clothing investments."
Available across Canada in July, Tide with Acti-Lift is sure to help
save precious time and money spent on laundry, and get an "A plus" grade
from moms across the country.
TIDE with ACTI-LIFT LAUNDRY 101
All Tide detergents are formulated with a blend of surfactants, polymers
and enzymes which direct cleaning ingredients to soils and stains.
Acti-Lift's stain fighting technology, found in most* Tide liquid
laundry detergents, includes ingredients that deep clean fibers, help
break-up dry stains and provide a whiteness boost.
So what's in Tide Original with Acti-Lift that helps it remove stains
with ease? It's simple:
Enzymes - Help clean and clear the fabric surface to allow for
stains to be lifted away
Polymers - Offer deep cleaning power to help pull stains off
garments and keep them away
Booster - An added agent that helps brighten whites with every
* Acti-Lift is not available on Tide Free, Tide Coldwater Free, or Tide
For 60 years, Tide has been caring for the clothes of Canadian families
and helping to provide the everyday miracle of clean clothing. Please
visit www.tide.ca for helpful product information, practical tips on
laundry care, special offers and promotions, updated fabric care
articles, and an interactive Stain Detective, which provides official
Tide stain removal solutions.
About Procter & Gamble
Four billion times a day, P&G (NYSE: PG) brands touch the lives of people
around the world. The company has one of the strongest portfolios of
trusted, quality, leadership brands, including Pampers®,
Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Gain®,
Pringles®, Charmin®, Downy®,
Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®,
Head & Shoulders®, Wella®, Gillette®,
Braun® and Fusion®. The P&G community
includes approximately 135,000 employees working in over 80 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
SOURCE Procter & Gamble
For further information: For further information:
Victoria Maybee, P&G Fabric Care | 416-730-4793 | firstname.lastname@example.org
Tamar Nersesian, Optimum PR | 416-969-1291 | email@example.com