THIS HOLIDAY SEASON 'ET CANADA GIVES BACK'

Cheryl Hickey & Rick Campanelli Duke It Out for a Good Cause As Part of ET Canada's Week-long Holiday Series

Kicking-Off Tonight, Monday, December 13th - 7:30pm ET/PT

For photography, please visit: www.shawmediatv.ca

TORONTO, Dec. 13 /CNW/ - 'ET Canada Gives Back,' a week-long series highlighting the philanthropic efforts of the ET Canada on-air team begins tonight at 7:30pm ET/PT on Global.

In tandem with the launch, Cheryl Hickey and Rick Campanelli are volunteering for The Power of 2, a unique initiative that pits the co-hosts in a friendly battle to raise money for their charities of choice - SickKids Foundation and Athletes for Africa, respectively. The challenge is further fuelled by entertaining wagers selected by the rival competitor: Rick will be forced to have his legs waxed should Cheryl raise more, and Cheryl will have no choice but to do a routine with the Raptors Dance Pak at the December 22nd game if she is outdone. The losing bet will be showcased on ET Canada's Thursday, December 23rd episode.

Fans are encouraged to lend their support for their favourite contender with a donation of $2 or more by visiting www.power-of-2.org before end of day on December 22nd. With each generous donation, there's also the chance to win a "Behind-the-Scenes VIP Experience at ET Canada." More details surrounding the contest and ways viewers can get involved can be found at etcanada.com.

But the giving doesn't stop there…The rest of the week-long series will see reporters Kim D'Eon, Roz Weston, Rosey Edeh and Erin Cebula share with viewers how they like to 'give back' to their communities by shedding light on their favourite charities. As a bonus, each will call on one of their celebrity friends to pitch in for the cause, including the likes of Being Erica's Erin Karpluk, So You Think You Can Dance's Blake McGrath, singer Divine Brown, home-décor guru Debbie Travis and more.

ET Canada airs weeknights at 7:30pm ET/PT on Global and 11pm ET/8pm PT on SLICETM. To catch up on special episodes and all the latest in entertainment news, please visit etcanada.com.

SOCIAL MEDIA LINKS:

Twitter:
ET Canada http://twitter.com/etcanada
Cheryl Hickey http://twitter.com/cherylhickeyetc
Rick Campanelli http://twitter.com/rcampanellietc
Global TV http://twitter.com/Global_TV
Shaw Media TV PR http://twitter.com/ShawMediaTV_PR

Facebook:
Global TV http://www.facebook.com/Global#!/globaltelevision

Global Television is a Shaw Media network.

About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging  programming content (through Shaw Media).  Shaw serves 3.4 million customers, through a reliable and extensive fibre network.  Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase.  Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR).  For more information about Shaw, please visit www.shaw.ca.

About Power of 2
Power of 2 is a Public Inc. initiative (www.publicinc.com) aimed at unlocking the power of celebrity for social good. The principle is simple. Two celebrities go head-to-head to see who can raise the most amount of money for the charity that they are passionate about. The ask to their fans is to give $2 or more and get 2 friends to do the same and win a chance at a grand prize. To up the ante (and the fun) there is a wager on the deal between the two celebrities. Cheryl Hickey vs. Rick Campanelli is the first of many Power of 2's coming in 2011.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is also available at http://photos.newswire.ca. Images are free to accredited members of the media/

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For media inquiries, please contact:

Jacqueline Kendall, Publicist
Global Television
(416) 934-7850              
jacqueline.kendall@shawmedia.ca  

Grace Park, Publicity Manager
Global Television
(416) 543-5869
grace.park@shawmedia.ca

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