- National survey reveals 85 per cent of newcomers equate environmental
responsibility with being Canadian -
TORONTO, June 25, 2012 /CNW/ - In celebration of Canada Day, TD Friends
of the Environment Foundation (TD FEF) took part in a national survey
that has revealed that 85 per cent of new Canadians believe being
environmentally responsible is part of being Canadian. Survey results
also found that newcomers to Canada are environmentally conscious and
place a strong value on the environment.
According to the TD New Canadians Poll 2012, the majority of new
Canadians say their attitude toward the environment has changed since
coming to Canada. Moreover, nearly nine in 10 (87%) new Canadians agree
that they can make a personal impact when it comes to protecting the
environment, and those with children are most likely to agree that they
can make a personal impact when it comes to protecting the natural
"The survey results tell us that new Canadians feel strongly about the
natural environment," said Mary Desjardins, Executive Director, TD
Friends of the Environment Foundation. "As we take time to celebrate
Canada Day, TD FEF encourages all Canadians and their families to
venture out and enjoy all that our natural environment has to offer."
According to the 2011 Census, Canada's 5.9 per cent growth rate was
largely due to immigration. With this in mind, TD FEF had Environics
Research Group conduct a national survey of 648 Canadian adults, who
moved to Canada within the past five years, in an effort to uncover the
perceptions and attitudes new immigrants have toward the environment.
Additional survey findings include:
More than eight in 10 (85%) new Canadians say that protecting the
natural environment is an important issue to them.
Those living in the Montreal area are the most likely of those living in
urban markets to say that protecting the natural environment is an
important issue (100%).
Seven in 10 (73%) new Canadians say that their attitude toward the
environment has changed since coming to Canada.
Those with children are most likely to say protecting the natural
environment is an important issue (89% vs. 82% of those without
The top five resources new Canadians use to learn about environmental
issues in Canada are television (53%), newspapers (46%), websites
(46%), social media networks (35%) and talking with family or other
people in their community (21%)
The most common environmentally-focused activities that new Canadians
and their families participate in are:
Nearly six in 10 (57%) visit parks and green spaces.
More than five in 10 (56%) cycle or walk in their neighbourhood.
This Canada Day, TD FEF invites all Canadians to celebrate by exploring
all that Canada's natural environment has to offer - whether it's
visiting a national or provincial park, relaxing by a lake, ocean or
river, or enjoying a hiking trail in your community. For more
information on environmentally friendly activities in communities
across the country, visit www.facebook.com/TDFEF and share your new knowledge with friends, family and other people in
About TD Friends of the Environment Foundation:
Since 1990, TD FEF has provided more than $57 million in funding to more
than 20,000 grassroots environment and wildlife projects across Canada.
In 2011, TD FEF provided more than $3.6 million in support of 1,058
projects. Thousands of donors give to TD FEF on a monthly basis and TD
Bank Group contributes in excess of $1 million annually. TD also covers
the management costs of running TD FEF, which guarantees 100 per cent
of every dollar donated goes directly to funding environment and
wildlife projects in the community where the donation was made. For
more information on how to donate and get involved in your community,
SOURCE TD Friends of the Environment Foundation
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