TORONTO, Aug. 16, 2016 /CNW/ - If you work in public relations or digital marketing, you know that despite both falling under the umbrella of marketing, these disciplines couldn't be more different. Traditionally, PR was difficult to link to the bottom line, whereas digital marketing is a data-driven activity and has always been much more concerned with metrics.
This CNW article examines how you can supplement your paid campaigns with PR content, such as news releases, white papers and other branded content to enhance your digital marketing ROI.
PR provides digital marketers with the opportunity to influence purchasing decisions earlier than is possible with most paid media. This collaboration between these seemingly different activities can actually result in a much greater ROI than either could achieve independently.
Digital marketing can leverage PR's strengths to demonstrate ROI and by utilizing PR metrics, can uncover an array of data. These PR metrics include:
- Distribution metrics
- Earned media metrics
- Traffic metrics
- Audience metrics
- Engagement metrics
The most valuable reason to use these PR metrics is that they give you a deeper insight into your customers. They allow you to analyze what they like, what they respond to and how they engage with your messaging. The other critical value of using PR metrics is that they allow you to demonstrate ROI much more effectively.
For a detailed look at how these PR metrics can be used to enhance digital marketing ROI, download the free CNW white paper today.
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
SOURCE CNW Group Ltd.
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