- Sports app delivers fully customized campaign, including sponsored
push alerts and content
TORONTO, Aug. 13, 2014 /CNW/ - Leading mobile sports app theScore (TSX Venture: SCR) has teamed-up with PUMA to become a major mobile
partner of the company's 'Forever Faster' campaign. Branded custom content and high-impact creative will run
within theScore's Top News, football, golf and soccer sections, forming
the most highly-integrated mobile execution of PUMA's campaign.
The campaign, created in conjunction with Zenith and which runs throughout the US until the end of the year, will be
deeply integrated into theScore's mobile-first sports offering,
including sponsored push alerts, customized content and video enabled
native units featuring 'Forever Faster' athletes including sprinter
Usain Bolt, football running back Jamaal Charles and number one draft
pick Jadeveon Clowney, Italian soccer star Mario Balotelli and golfer
"theScore has partnered with PUMA to deliver a completely customized,
highly-integrated mobile-first campaign," said Ethan Ross, Senior Vice
President of Sales at theScore. "Every part of this campaign has been
designed to achieve the highest rates of engagement with sports fans on
their mobile devices, making full use of theScore's real-time approach
to delivering sports on-the-go in what will be a busy season this
Mobile-focused elements include sponsorship of theScore's real-time push
alerts for breaking news, player stats and scores, while PUMA-sponsored
content will also appear within theScore's real-time, personalized news
feeds, allowing users to share stories via traditional social networks
as well as via popular mobile messaging platform WhatsApp.
Tara McRae, Senior Vice President of Strategy, Brand & Marketing for
PUMA North America, said: "theScore is the perfect 'Forever Faster'
mobile partner thanks to its speed in delivering real-time sports
scores and news to millions of fans every month. Mobile is a vitally
important platform for PUMA to maximize its reach and engagement as
part of our mission to be the Fastest Sports Brand in the World."
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About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to
what they love through an addictive combination of real-time news,
scores, fantasy information and alerts while creating and curating
content that is mobile optimized, comprehensive, customizable and
seamlessly shareable. theScore is available on iOS, Android, BlackBerry and Windows Phone devices.
Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events
or performances are forward-looking statements. Any statement
containing words such as "may", "would", "could", "will", "believes",
"plans", "anticipates", "estimates", "expects" or "intends" and other
similar statements which are not historical facts contained in this
release are forward-looking, and these statements involve risks and
uncertainties and are based on current expectations. Such statements
reflect theScore's current views with respect to future events and are
subject to certain risks, uncertainties and assumptions. Many factors
could cause the Company's actual results, performance or achievements
to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward looking
statements, including among other things, those which are discussed
under the heading "Risk Factors" in the Company's Annual Information
Form as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with
securities regulatory authorities. Should one or more of these risks or
uncertainties materialize, or should assumptions underlying the
forward-looking statements prove incorrect, actual results could differ
materially from the expectations expressed in these forward-looking
statements. The Company does not intend, and does not assume any
obligation, to update these forward-looking statements except as
required by applicable law or regulatory requirements.
Image with caption: "An example of a video enabled Forever Faster ad running within theScore's mobile news feed. (CNW Group/theScore, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140813_C7119_PHOTO_EN_42418.jpg
SOURCE: theScore, Inc.
For further information:
Tel: 416.479.8812 ext. 2366