Exclusive Content Available to Canadian Fans Prior to the Big Game
TORONTO, Jan. 31, 2013 /CNW/ - Let the game begin! As the official HDTV
sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something
special for those eagerly anticipating The Next Big Thing in Super Bowl
ads. Today, Samsung Canada has released a 60-second teaser ad, entitled
"El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the
big game on February 3, 2013.
For the second year running, Canadian-based fans will be able to share
in the excitement of the Super Bowl ad north of the boarder, with the
full 2-minute ad "The Big Pitch," and an extended cut version with
never-been-seen footage set to be released later this week. Consumers
will have the opportunity to weigh in on their favorite moments using
the hashtag #TheNextBigThing. This spot is in addition to two 15 second
spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game.
Additional unreleased content, including an exclusive teaser, will be
posted later in the week via Samsung social media channels in North
America. The full 2-minute ad will be released on game day followed by
an extended cut version with never-been-seen footage through Samsung
Canada social media channel links:
"The Super Bowl has become a cultural movement amongst sports and pop
culture fans alike," said Ken Price, Director of Marketing, Mobile
Communications, Samsung Canada. "The Next Big Thing campaign has
allowed us the flexibility to tap into significant cultural moments and
relevant conversations while showcasing our innovation."
The Super Bowl is a global spectacle that millions of people crowd in
front of their televisions for every year and with an estimated 7.3
million Canadian viewers taking in last year's Big Game, it's
inevitable that social commentary takes place off the field. During
the 2012 Super Bowl, a record 15 million tweets were tracked over the
course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature
on-screen connectivity to Twitter and Facebook applications via Social
TV, allowing audiences to keep up with the action digitally and
In 2012, Samsung Electronics aired its first Super Bowl ad launching a
new category of smartphones with the Galaxy Note. The ad, which was
developed by 72 and Sunny, and LA-based agency won the Twitter Ad
Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on
to sell 10 million devices globally in 9 months followed by the Note II
which sold 5 million devices globally in 2 months.
About Samsung Electronics Canada Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions"
by offering a broad range of award-winning digital consumer
electronics, IT, telecommunications and home appliance products for
consumers and businesses. The Canadian arm upholds Samsung's global
mission to provide users premium experiences that are unparalleled due
to Samsung's innovative technology and stylish design. As a result,
Samsung has become a true leader in the electronics industry both in
terms of business leadership and brand strength. In 2012, Samsung was
ranked #9 in the Interbrand "100 Best Global Brands" breaking the top
ten for the first time, and was named as one of Fast Company's "50 Most
Innovative Companies of 2011".
For more information, please visit www.samsung.com
Follow Samsung Canada @ facebook.com/SamsungCanada or on twitter @SamsungCanada
SOURCE: Samsung Electronics Canada Inc.
For further information:
North Strategic for Samsung Canada