TORONTO, Feb. 26, 2013 /CNW/ - On Feb. 23, 2013, 420 walkers helped The
Yonge Street Mission raise over $110,000 during the third annual
Coldest Night of the Year (CNOY) walkathon. The weather was a chilly
-1°C as waves of bright yellow CNOY toques, mittens, and scarves filled
the streets of downtown Toronto. Walkers were in high-spirits while
they froze their butts off for a good cause - raising awareness and
funds to support Toronto's homeless population. Spreading the word
throughout Toronto on the plight of homeless leading up to CNOY were
City, Classical 96.3FM and The New AM740.
The cold weather humbled walkers of all ages as they felt what it was
like to be cold for an extended period of time. One supporter, Phil
Manzano, stated that "The Walk does more than raise awareness. It puts
you in the shoes of people who are less fortunate and gives you an
experience to reflect on. That's impact."
The event ended with warm chili and hot drinks from sponsors Daniel et
Daniel and Starbucks. It was great to see how the community, step by
step, challenged poverty head-on. Leading fundraiser, Steven Moore an
employee of title sponsor Manulife Financial, raised over $8,000 and
humbly admitted that, "I couldn't imagine being on the streets in this
cold" when asked what motivated him.
Thank you to all the walkers, sponsors, captains, volunteers, and
donors! You have made a huge difference in the lives of Toronto's
homeless and we can't wait to walk with you in 2014!
Image with caption: "Coldest Night of the Year walkers ready to go! (CNW Group/Yonge Street Mission)". Image available at: http://photos.newswire.ca/images/download/20130226_C8527_PHOTO_EN_24072.jpg
SOURCE: Yonge Street Mission
For further information:
For more information on Coldest Night of the Year and The Yonge Street Mission contact Jon Brandt, Mission Development Officer at 416-929-9614 ext. 4281 or email@example.com.