MONTREAL, Feb. 28, 2013 /CNW Telbec/ - More than 80 years after first
opening its doors, Montreal institution Schwartz's deli is bringing its
unique savoir-faire to IGA supermarkets so households across Quebec can
now enjoy the "Main's" world famous original smoked meat.
A world famous sandwich, right in your kitchen!
"The idea to market our smoked meat came from our customers! Many of
them travel great distances to eat at Schwartz's and often asked us if
we could make it more accessible," explained Martin Sara, VP
Administration at Schwartz's. "But we couldn't compromise on taste. In
that respect, we think the gamble has paid off."
Schwartz's reputation for smoked meat extends well beyond Montreal, as
evidenced by the many out-of-town customers and countless celebrities
who have frequented the modest establishment. "Our companies are both
passionate about food and are dedicated to better meeting customer
needs," added Yvan Ouellet, VP, Procurement & Merchandising -
Perishables at Sobeys Quebec. "We are very proud to exclusively offer
this unique product whose reputation is second to none."
At an IGA near you
Schwartz's product is sold as four vacuum-sealed 125-gram bags of
pre-cooked smoked meat for $10.99. It is available exclusively at all
IGA locations in Quebec as well as other Sobeys Quebec banners (Marchés
Tradition and Bonichoix).
IGA is Canada's largest group of independent grocers whose Quebec
origins date back to 1953. The 273 IGA retailers are constantly on the
lookout for new ways to better serve their customers. IGA is the only
group of food retailers to offer its customers AIR MILES® Reward Miles.
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