Ipsos Ranks The Weather Network 15th on Most Influential Brands list
OAKVILLE, ON, Feb. 8, 2017 /CNW/ - The Weather Network has been named one of the country's leading companies, placing 15th on Ipsos' annual study of Canada's 100 Most Influential Brands. The list was unveiled last week during Toronto's annual Advertising Week and incorporates public opinion on company reputation across a variety of indicators. Among Canadian-owned brands, The Weather Network placed fourth this year as Canadians view the brand as trustworthy, engaging and a good corporate citizen.
"We are honoured to be featured on this list of Canada's leading brands for the fifth consecutive year," said Pierre Morrissette, Chairman, President and CEO of Pelmorex Media Inc., parent company of The Weather Network. "The Weather Network values all customers who use our services as a part of their everyday lives, and our focus is to continually be an innovative and trustworthy brand that Canadians can rely on."
The Most Influential Brand Study is the result of interviews with over 6,000 Canadians. The scores are determined based on the participants' responses to questions about their engagement and their perception of the brand's trustworthiness, leading edge and corporate citizenship. The highest ranked companies are those which excel at building influence and presence within the country.
As the country's leading weather information provider, The Weather Network is committed to delivering weather information to Canadians 24 hours a day, 365 days a year through its multiple platforms. Through these platforms, The Weather Network has become an integral part of millions of Canadians lives helping them plan their daily activities.
About Pelmorex Media Inc.
Celebrating 27 years, Pelmorex Media Inc. is the parent company of The Weather Network, MétéoMédia, Eltiempo.es and Wetterplus.de. Pelmorex operates in North America, Europe, LATAM, India and Australia. The Weather Network and its French counterpart MétéoMédia are Canada's most popular weather and information services on TV, web and mobile apps. Eltiempo is Spain's leading multi-platform weather information provider. Pelmorex also operates Canada's National Alerting Aggregation and Dissemination System which aggregates and distributes emergency alerts issued by authorized government agencies.
SOURCE The Weather Network
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